About Company
Unleash your creative potential with Career.zycto, a dynamic firm at the forefront of talent acquisition and employer branding. We believe compelling narratives are key to connecting great talent with innovative opportunities. Join a vibrant team dedicated to crafting impactful stories that resonate across various digital platforms, shaping how professionals perceive their career journeys. We foster an environment where your words directly influence our market presence and the success of our clients. Your voice will be instrumental in driving engagement and growth in a rapidly evolving industry.
Job Description
Career.zycto is on the lookout for a passionate and skilled Content Writer specializing in blog and marketing content to join our growing team in Vacoas-Phoenix. If you have a knack for transforming complex ideas into clear, engaging, and SEO-friendly narratives, we want to hear from you. In this pivotal role, you will be instrumental in shaping our brand voice, driving organic traffic, and enhancing our digital presence across various platforms. You’ll be responsible for creating a diverse range of content, from insightful blog posts that position us as thought leaders to compelling website copy, engaging social media updates, email marketing campaigns, and press releases that capture attention.
As our Content Writer, you won’t just be writing; you’ll be strategically communicating our mission, values, and offerings. This involves deep research into industry trends, competitor analysis, and audience segmentation to ensure our content not only informs but also converts. You’ll collaborate closely with our marketing, design, and HR teams to develop integrated content strategies that align with our business objectives and recruitment goals. We are looking for someone who can craft narratives that resonate with job seekers, employers, and industry professionals alike, fostering a strong community around our brand.
Your day-to-day will involve developing content calendars, brainstorming fresh topics, executing detailed content outlines, and performing rigorous self-editing to ensure accuracy, grammar, and adherence to our style guide. A strong understanding of SEO best practices is crucial, as you will be expected to integrate keywords naturally, optimize meta descriptions, and ensure content is structured for maximum visibility. Furthermore, you will track content performance using analytics tools, providing insights and recommendations for continuous improvement. This is an exciting opportunity for a creative individual to make a significant impact on our digital footprint and contribute directly to our success in the talent acquisition space. Bring your ideas, your wit, and your flair for words to a team that values innovation and impact. We believe in empowering our team members to grow, experiment, and truly own their projects, offering a stimulating environment for career progression and personal development.
Key Responsibilities
- Develop, write, and edit compelling blog posts, articles, and whitepapers on industry-relevant topics.
- Create engaging marketing copy for website pages, landing pages, email campaigns, and social media platforms.
- Conduct thorough research on industry trends, competitor activities, and target audience needs to inform content strategy.
- Optimize all content for SEO, including keyword research, meta descriptions, and proper content structuring.
- Collaborate with marketing, design, and HR teams to ensure content aligns with overall brand messaging and campaign objectives.
- Maintain a consistent brand voice and style across all communication channels.
- Develop and manage content calendars, ensuring timely delivery of high-quality content.
- Review and proofread content for grammatical errors, typos, and adherence to company style guidelines.
- Analyze content performance using analytics tools and provide data-driven recommendations for improvement.
- Stay up-to-date with the latest content marketing and SEO trends and best practices.
Required Skills
- Proven experience as a Content Writer, Copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills in English.
- Strong understanding of SEO principles and content optimization techniques.
- Familiarity with content management systems (e.g., WordPress).
- Ability to conduct in-depth research and distill complex information into engaging content.
- Excellent communication and collaboration skills.
- Strong attention to detail and organizational abilities.
- Proficiency in using word processing software (e.g., Microsoft Word, Google Docs).
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- A strong portfolio showcasing a variety of published blog posts and marketing content.
- Experience with analytics tools like Google Analytics.
- Familiarity with the talent acquisition or HR industry.
- Ability to work independently and manage multiple projects simultaneously.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive work environment.
- Modern office facilities in a convenient location.
- Regular team-building activities and social events.
- Paid time off and public holidays.
How to Apply
Interested candidates are invited to submit their application by clicking on the link below. Please include your resume, a cover letter outlining your experience, and a link to your online portfolio or writing samples.
