About Company
Rogers Group is a prominent diversified business group in Mauritius, with a rich history spanning over 130 years. Rooted in strong values and a commitment to innovation, Rogers operates across various key sectors including hospitality, financial services, logistics, real estate, and consumer goods. We are driven by a passion for excellence and a vision to create sustainable value for our stakeholders, employees, and the community. As a leader in the Mauritian economy, Rogers Group continually adapts to evolving market dynamics, leveraging digital transformation to enhance customer experiences and operational efficiencies across its vast portfolio of businesses. Joining Rogers means becoming part of an organization that champions growth, learning, and making a tangible impact on the future of Mauritius.
Job Description
Are you a wordsmith with a passion for storytelling and a keen understanding of digital marketing? Rogers Group is seeking a talented and dynamic Content Writer specializing in blog and marketing content to join our growing team in Glen Park, Vacoas-Phoenix. In this pivotal role, you will be responsible for crafting compelling, SEO-optimized content that informs, engages, and converts our diverse audiences across various business units. From insightful blog posts and captivating website copy to persuasive marketing materials and engaging social media narratives, your words will be instrumental in shaping our brand voice and driving our digital presence. This is an exciting opportunity for a creative individual who thrives in a fast-paced environment and is eager to contribute to a leading Mauritian conglomerate’s marketing success. You will collaborate closely with marketing managers, digital strategists, and subject matter experts to translate complex ideas into clear, concise, and impactful content that resonates with local and international audiences. We’re looking for someone who can not only write beautifully but also understand the strategic intent behind every piece of content, ensuring it aligns with our broader marketing objectives. You will play a crucial role in enhancing our online visibility, driving engagement, and supporting lead generation efforts across our diverse portfolio.
Key Responsibilities
- Develop, write, and edit high-quality, engaging, and SEO-friendly blog posts, articles, website content, and other digital marketing materials for various business units within Rogers Group.
- Conduct thorough research on industry-related topics to generate fresh content ideas and ensure factual accuracy and credibility.
- Collaborate with marketing teams to understand content requirements, target audiences, and key messaging for various campaigns.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic, including keyword research and strategic placement.
- Proofread and edit content for grammar, spelling, punctuation, style, and tone, ensuring consistency with brand guidelines.
- Adapt writing style and tone to suit different platforms, audiences, and business objectives.
- Stay up-to-date with the latest content marketing trends, best practices, and algorithm changes.
- Contribute to content calendars and content strategies.
- Measure and analyze content performance, providing insights for continuous improvement.
Required Skills
- Exceptional writing, editing, and proofreading skills in English with a strong command of grammar and syntax.
- Proven experience in writing engaging blog posts, articles, website copy, and marketing collateral.
- Solid understanding of SEO principles and content optimization techniques.
- Ability to conduct thorough research and translate complex information into easy-to-understand content.
- Proficiency with content management systems (CMS) like WordPress.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
- Strong time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
- A portfolio demonstrating strong writing abilities and diverse content samples.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Prior experience working in an agency setting or for a large corporate group.
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
- Experience with content strategy development and implementation.
- Ability to write in French (a plus, but not mandatory).
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness programs.
- Opportunities for professional development and continuous learning.
- A vibrant, collaborative, and supportive work environment.
- Employee discounts across various Rogers Group businesses.
- Paid time off and public holidays.
- Pension scheme.
- Modern office facilities in a convenient location.
How to Apply
If you are a passionate Content Writer eager to make a significant impact with your words, we invite you to explore this opportunity. Please click on the application link below to submit your resume, a cover letter outlining your experience, and a link to your online portfolio or writing samples. We look forward to reviewing your application and discovering how your unique voice can enrich the Rogers Group narrative.