About Company
Are you a wordsmith eager to shape compelling narratives? Career.zycto is at the forefront of innovation in human resources technology, empowering businesses to connect with top talent. We thrive on creativity, data-driven insights, and a commitment to transforming the recruitment landscape. Our dynamic team values originality and strategic thinking, providing a vibrant platform where your voice can truly resonate. Join us and leverage your storytelling prowess to inspire, inform, and engage a global audience, making a tangible impact on our brand’s digital footprint.
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Job Description
Career.zycto is seeking a talented and highly motivated Content Writer with a specialization in blog and marketing content to join our growing team in Pailles, Port Louis. In this pivotal role, you will be instrumental in shaping our brand’s voice and expanding our digital footprint across various platforms. We are looking for a creative storyteller who can transform complex industry topics into engaging, accessible, and conversion-oriented content.
You will be responsible for developing and executing a comprehensive content strategy that aligns with our marketing objectives, drives organic traffic, and fosters meaningful engagement with our target audience. This includes ideating, researching, writing, and editing high-quality blog posts, articles, website pages, email newsletters, social media copy, and other marketing collateral. A deep understanding of SEO principles is crucial, as you will be expected to conduct keyword research, optimize content for search engines, and stay abreast of the latest SEO trends and algorithm updates.
This position demands a meticulous wordsmith with a keen eye for detail and a commitment to producing error-free, compelling narratives. You will collaborate closely with our marketing strategists, graphic designers, and product teams to ensure content consistency and brand alignment. If you are passionate about crafting impactful stories, thrive in a fast-paced environment, and are eager to contribute to a company that is redefining the future of HR technology, we encourage you to apply. Your ability to captivate, inform, and persuade through the written word will be key to our continued success.
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Key Responsibilities
- Develop, write, and edit engaging blog posts, articles, website copy, and marketing materials tailored to various platforms.
- Conduct thorough keyword research and apply SEO best practices to optimize all content for search engine visibility and ranking.
- Collaborate closely with marketing, design, and product teams to ensure content consistency and alignment with brand voice and strategic goals.
- Maintain a consistent brand voice, style, and tone across all written communications.
- Analyze content performance metrics and adapt strategies to improve engagement, traffic, and conversion rates.
- Research industry-related topics, trends, and competitor activities to generate fresh, relevant, and authoritative content ideas.
- Proofread and edit content meticulously before publication to ensure accuracy, clarity, and grammatical correctness.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Strong understanding of SEO principles and content optimization techniques.
- Proficiency in content management systems (e.g., WordPress, HubSpot).
- Ability to translate complex technical concepts into clear, concise, and engaging content for a diverse audience.
- Excellent research skills to gather credible information and insights.
- Familiarity with digital marketing concepts, strategies, and tools.
- Native-level English proficiency with impeccable grammar and syntax.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- A strong portfolio showcasing diverse writing samples for blogs, articles, and marketing collateral.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and innovative work environment.
- Modern office facilities located in a vibrant business hub in Pailles.
- Employee assistance program.
- Team-building activities and social events.
How to Apply
To embark on this exciting journey with Career.zycto, please click on the application link below. We look forward to reviewing your unique application and portfolio.
