About Company
Unleash your creativity at Career.zycto, a dynamic force in digital marketing and recruitment solutions, passionately connecting talent with opportunity across Mauritius and beyond. We believe compelling narratives are the heart of engagement, driving both business growth and career aspirations. For a Content Writer, this means a unique opportunity to shape brand voices, develop impactful campaigns, and craft stories that resonate. Join a forward-thinking team where your words have real influence, transforming ideas into tangible results. We foster an environment of continuous learning, innovation, and collaborative success, where every word you pen helps build futures.
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Job Description
Are you a wordsmith with a passion for crafting engaging narratives that captivate audiences and drive action? Career.zycto is seeking a talented and versatile Content Writer specializing in blog and marketing content to join our growing team in Malherbes, Curepipe. In this pivotal role, you will be instrumental in shaping our brand voice, developing compelling stories, and creating high-quality content that educates, entertains, and converts. We’re looking for someone who thrives in a dynamic environment, possesses a keen eye for detail, and understands the nuances of SEO-optimized writing and digital marketing strategies. You’ll work closely with our marketing and recruitment teams to produce diverse content, from insightful blog posts and case studies to engaging social media updates and website copy, all designed to attract top talent and clients. If you’re eager to make a significant impact with your writing, contribute to a vibrant company culture, and grow your career within a rapidly evolving industry, we encourage you to apply. This is an exciting opportunity to leverage your creative prowess and strategic thinking to elevate Career.zycto’s presence and engage our target audiences effectively.
Key Responsibilities
- Develop and execute a robust content strategy for blogs, website, and marketing materials.
- Write, edit, and proofread engaging and informative content, ensuring brand consistency and adherence to SEO best practices.
- Collaborate with marketing, HR, and sales teams to create content that supports various campaigns and business objectives.
- Conduct thorough research on industry-related topics to generate fresh and original content ideas.
- Optimize existing content for search engines and lead generation.
- Manage content calendars and ensure timely delivery of all content assets.
- Analyze content performance metrics and adapt strategies to improve engagement and conversion rates.
- Stay up-to-date with the latest content marketing trends, tools, and best practices.
Required Skills
- Exceptional writing, editing, and proofreading skills in English (French is a plus).
- Proven experience in creating engaging blog posts, website copy, and marketing content.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to adapt writing style and tone for different platforms and target audiences.
- Proficiency in content management systems (CMS) like WordPress.
- Excellent research and analytical skills.
- Ability to work independently and as part of a collaborative team.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with content marketing tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Portfolio showcasing diverse writing samples across various content formats.
- Familiarity with the recruitment or digital marketing industry.
- Basic knowledge of graphic design principles for content enhancement.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and supportive work environment.
- Modern office space in a vibrant area.
- Employee recognition programs.
- Team-building activities and social events.
How to Apply
Ready to make your mark? We encourage all qualified candidates to apply by clicking on the application link below. Please submit your resume along with a cover letter highlighting your experience and a link to your portfolio or relevant writing samples. We look forward to reviewing your application and discovering how your words can elevate Career.zycto!
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