About Company
Mascom Wireless is Botswana’s first and leading mobile telecommunications service provider, consistently at the forefront of innovation and technological advancement. Since our inception, we have been dedicated to connecting people and businesses across Botswana, offering extensive network coverage and a wide array of cutting-edge communication solutions. Our commitment extends beyond connectivity; we actively contribute to national development and foster a dynamic, inclusive, and forward-thinking work environment where creativity and professional growth are highly valued. Join a team that is passionate about enriching lives through technology and making a tangible difference in the digital landscape of Botswana.
Job Description
Are you a wordsmith with a passion for storytelling and a knack for captivating audiences? Mascom Wireless, Botswana’s leading mobile telecommunications provider, is searching for a dynamic and innovative Content Writer to join our vibrant marketing team in Francistown. This is a unique opportunity to shape the voice of a beloved national brand with a flexible schedule that supports your creativity and work-life balance, allowing you to thrive both professionally and personally.
In this pivotal role, you will be instrumental in crafting compelling narratives across a variety of platforms, ensuring Mascom’s message resonates powerfully with our diverse customer base. Your expertise will be crucial in developing engaging website copy, impactful social media posts, insightful blog articles, persuasive press releases, comprehensive marketing collateral, and captivating video scripts. Every piece of content you create will be designed to drive engagement, build brand loyalty, and inform our audience about the latest innovations, services, and community initiatives in telecommunications. You will transform complex concepts into accessible and exciting stories that connect with people on an emotional level.
We believe that great content starts with deep understanding and strategic collaboration. You will work closely with marketing specialists, product development teams, and customer experience representatives to translate complex technical information and overarching business objectives into clear, concise, and inspiring content that educates and excites. Your work will not just inform; it will persuade, entertain, and foster a deeper connection between Mascom and its customers. Furthermore, you will be at the forefront of identifying emerging content trends, conducting thorough keyword research, and optimising our digital presence through strategic SEO practices, ensuring our stories reach the widest possible audience and achieve maximum impact.
The ideal candidate possesses exceptional writing, editing, and proofreading skills, with a meticulous eye for detail and an unwavering commitment to delivering high-quality, error-free content. You understand how to adapt tone and style for different audiences and communication channels, always maintaining Mascom’s distinctive and trusted brand voice. While your primary base will be our Francistown office, we champion a flexible schedule, empowering you to manage your time effectively, balancing collaborative sessions on-site with focused remote work as needed. We are looking for a highly creative thinker who is not afraid to experiment with new formats and ideas, bringing fresh perspectives and innovative approaches to our content strategy. Join us and become a key player in shaping the future of connectivity in Botswana, where your words make a tangible difference every single day.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with Mascom’s brand objectives and marketing campaigns.
- Produce high-quality, engaging content across various platforms including website, blog, social media, email campaigns, press releases, and marketing materials.
- Conduct thorough research on industry-related topics, customer needs, and competitor activities to generate fresh ideas.
- Optimize content for search engines (SEO) to increase organic visibility and drive traffic.
- Collaborate with marketing, product, and sales teams to ensure brand consistency and accuracy of information.
- Edit and proofread content for grammar, spelling, punctuation, style, and tone.
- Monitor content performance metrics and adapt strategies based on insights and analytics.
- Stay up-to-date with current industry trends, communication technologies, and best practices in content marketing.
Required Skills
- Exceptional written and verbal communication skills in English
- Proven experience in content writing, copywriting, or technical writing
- Strong understanding of SEO principles and content optimization techniques
- Ability to adapt writing style and tone for different audiences and platforms
- Proficiency in content management systems (CMS) and basic digital marketing tools
- Excellent research and analytical skills
- High attention to detail and commitment to quality
Preferred Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field
- A compelling portfolio of published articles, blog posts, web content, or marketing copy
- Experience in the telecommunications or technology industry
- Familiarity with graphic design tools or basic video editing software is a plus
Perks & Benefits
- Competitive salary and performance incentives
- Flexible work arrangements (Hybrid model)
- Comprehensive health and wellness benefits
- Opportunities for professional development and continuous learning
- Vibrant and collaborative work environment
- Employee discounts on Mascom products and services
- Contribution to a leading national brand and impactful projects
How to Apply
Interested candidates are invited to submit their comprehensive CV and a compelling cover letter, along with a portfolio of their best writing samples, via our careers portal. Please click on the application link below to proceed with your application. Only shortlisted candidates will be contacted for further assessment.