About Company
Tiger Brands is one of Africa’s largest manufacturers and marketers of everyday branded food and beverage products. With a rich heritage spanning over 100 years, we are dedicated to nourishing and nurturing more lives every day. Our extensive portfolio includes many of South Africa’s most iconic and beloved brands, ranging from cereals, snacks, and beverages to culinary ingredients and personal care items. We believe in creating shared value for our stakeholders and the communities we operate in, fostering innovation, and driving sustainable growth. We embrace diversity, empower our people, and are committed to making a tangible difference in the lives of our consumers through quality, taste, and nutrition. Joining Tiger Brands means becoming part of a dynamic team that values creativity, collaboration, and a passion for excellence in delivering products that enrich lives.
Job Description
Are you a wordsmith with a knack for crafting compelling narratives and engaging content? Do you thrive in a flexible, remote environment, managing your time effectively to deliver outstanding results? Tiger Brands is seeking a talented and experienced Content Writer to join our dynamic marketing team. This remote, full-time position offers the flexibility to manage your schedule while contributing to some of South Africa’s most cherished brands. You will be instrumental in developing high-quality, SEO-optimized content across various digital platforms, including our websites, blogs, social media channels, email campaigns, and internal communications. Your mission will be to inform, engage, and inspire our target audiences, maintaining a consistent brand voice and style. We’re looking for someone who can transform complex information into clear, concise, and captivating copy that resonates with diverse consumer segments. This role demands a proactive individual with excellent research skills, a keen eye for detail, and a deep understanding of content marketing best practices. If you are passionate about storytelling, brand building, and making a tangible impact through words, we encourage you to apply. This is a unique opportunity to work with an industry leader, shaping content strategies that reach millions of South Africans, all from the comfort and convenience of your home.
Key Responsibilities
- Develop, write, and edit engaging, high-quality content for various digital channels, including website pages, blog posts, articles, social media updates, email newsletters, and press releases.
- Conduct thorough research on industry-related topics, consumer trends, and competitor activities to inform content strategy and ensure accuracy.
- Optimize all content for search engines (SEO) using relevant keywords, ensuring maximum visibility and organic traffic.
- Collaborate with marketing, brand, and product teams to understand content requirements and ensure alignment with overall marketing objectives.
- Maintain a consistent brand voice, style, and tone across all written communications.
- Proofread and edit content before publication to ensure grammatical accuracy, factual correctness, and adherence to brand guidelines.
- Assist in the development of content calendars and content strategies.
- Monitor content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine future content efforts.
- Stay up-to-date with the latest content marketing trends, tools, and best practices.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience as a Content Writer, Copywriter, or similar role.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to adapt writing style and tone for different audiences and platforms.
- Excellent research skills and attention to detail.
- Proficiency in content management systems (CMS) like WordPress.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Strong communication and collaboration skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience within the FMCG or consumer goods industry.
- Portfolio of published articles or content demonstrating diverse writing abilities.
- Familiarity with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
Perks & Benefits
- Competitive salary package.
- Flexible working hours and remote work setup.
- Opportunity to work with a leading South African brand.
- Professional development and growth opportunities.
- Contribution to a dynamic and innovative marketing team.
- Access to employee assistance programs.
How to Apply
If you are a talented Content Writer looking for a flexible, remote opportunity to make an impact with a reputable company, we encourage you to apply. Please click on the application link below to submit your detailed CV and a portfolio of your best work (including links to published articles or content examples).