About Company
Looking to shape narratives that resonate and drive action? Career.zycto empowers professionals worldwide by providing unparalleled career guidance and job search support. We believe in the transformative power of compelling communication, and our mission is to connect talent with opportunity through clarity and impact. For a Copywriter, this means a dynamic environment where your words directly influence career trajectories, craft compelling ads for our services, engaging emails for our community, and vibrant social campaigns that expand our reach. Join us in making a real difference, one powerful message at a time, within a supportive, innovation-driven team.
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Job Description
We are seeking a highly creative and results-driven Copywriter to join our dynamic marketing team in Portishead. As our Copywriter, you will be instrumental in crafting persuasive and engaging content across various digital platforms, including advertising campaigns, email marketing, and social media. This role demands a wordsmith who can not only articulate our brand’s voice and values but also translate complex concepts into clear, concise, and compelling messages that inspire action and drive conversions.
You will be responsible for developing captivating headlines, body copy, and calls-to-action for online advertisements (Google Ads, social media ads), designing engaging email sequences for lead nurturing and customer retention, and generating fresh, shareable content for our social media channels. A deep understanding of audience segmentation, SEO best practices for copy, and A/B testing methodologies will be crucial for success in this role. You will collaborate closely with our marketing specialists, designers, and sales teams to ensure all content aligns with our overarching brand strategy and business objectives.
This is an exciting opportunity for a Copywriter who thrives in a fast-paced environment, possesses an impeccable grasp of grammar and style, and has a proven track record of producing high-quality, impactful copy that delivers measurable results. If you are passionate about the power of words to connect, inform, and persuade, and are eager to contribute your talent to a company dedicated to empowering career success, we encourage you to apply. We foster a culture of innovation and continuous learning, providing you with the tools and support to grow your skills and advance your career within Career.zycto.
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Key Responsibilities
- Develop compelling and creative copy for various digital advertising campaigns, including search, display, and social media ads.
- Write engaging and effective email content for newsletters, promotional campaigns, automated sequences, and transactional communications.
- Generate fresh, shareable, and on-brand content for social media platforms (LinkedIn, Facebook, X, Instagram) to increase engagement and audience growth.
- Collaborate with marketing, design, and sales teams to ensure brand consistency and alignment across all communication channels.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content strategy.
- Optimise copy for SEO to improve organic search rankings and online visibility.
- Proofread and edit all content to ensure accuracy, grammatical correctness, and adherence to brand guidelines.
- Participate in A/B testing initiatives to continuously improve copy performance and conversion rates.
- Maintain a consistent brand voice and tone across all written communications.
Required Skills
- Proven experience as a Copywriter, preferably with a focus on digital marketing (ads, email, social media).
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of SEO principles and how to integrate them into compelling copy.
- Demonstrable ability to adapt writing style and tone for different audiences and platforms.
- Proficiency in content management systems and marketing automation platforms.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
- Portfolio showcasing successful digital ad campaigns, email sequences, and social media content.
- Knowledge of the career services or recruitment industry.
Perks & Benefits
- Generous paid time off and public holidays.
- Comprehensive health and wellness programme.
- Professional development opportunities and training budget.
- Flexible working arrangements and modern office environment.
- Pension scheme with company contributions.
- Regular team social events and activities.
- Access to an employee assistance programme.
- Opportunity to make a tangible impact on individuals' careers.
How to Apply
To apply for this exciting Copywriter role, please click on the application link below. We encourage you to submit your CV along with a portfolio demonstrating your experience in crafting compelling ad copy, engaging emails, and impactful social campaigns. We look forward to reviewing your application!
