About Company
Ready to shape compelling narratives for a diverse client portfolio? Career.zycto is a dynamic recruitment solutions provider, empowering businesses to connect with top talent. We believe in the power of words to inspire action and build bridges. Our vibrant team thrives on innovation, collaboration, and delivering impactful results. For a Copywriter, this means endless opportunities to craft engaging ads, persuasive emails, and resonant social campaigns that directly contribute to our clients’ success and our brand’s growth. Join us and make your mark in a company that truly values creative expression and strategic communication.
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Job Description
Are you a wordsmith with a knack for persuasion and a passion for crafting engaging content that truly resonates? Career.zycto is seeking a talented and driven Copywriter to join our dynamic marketing team in Boston Spa. In this pivotal role, you will be responsible for developing compelling copy across a variety of channels, including digital advertisements, email marketing campaigns, social media content, and website landing pages. You’ll translate complex ideas into clear, concise, and captivating messages that drive engagement, generate leads, and ultimately contribute to our mission of connecting top talent with leading businesses.
We’re looking for someone who can effortlessly switch between brand voice guidelines, understand target audiences, and consistently deliver high-quality, conversion-focused content. This is an incredible opportunity to leverage your creativity and strategic thinking to make a tangible impact on our brand’s presence and our clients’ success. If you’re eager to contribute to a collaborative environment where your ideas are valued and your writing makes a real difference, we encourage you to apply.
Key Responsibilities
- Develop, write, and edit compelling copy for a wide range of marketing materials, including digital ads (Google, Social), email campaigns, social media posts, blog articles, and website content.
- Collaborate closely with the marketing, design, and sales teams to understand campaign objectives and translate them into effective written communications.
- Conduct thorough research to understand target audiences, market trends, and competitor activities to inform content strategy.
- Ensure all copy adheres to brand guidelines, tone of voice, and best practices for SEO and digital marketing.
- Iterate on copy based on performance data, A/B test results, and stakeholder feedback to continuously optimize for engagement and conversion.
- Manage multiple writing projects simultaneously, meeting deadlines and maintaining high standards of quality.
- Stay up-to-date with industry trends in copywriting, content marketing, and digital advertising.
Required Skills
- Proven experience as a Copywriter, preferably with a focus on digital advertising, email marketing, and social media campaigns.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
- Ability to adapt writing style and tone to suit different platforms and target audiences.
- Strong understanding of SEO principles and how to integrate keywords naturally into content.
- Proficiency in crafting calls-to-action (CTAs) that drive desired user behavior.
- Excellent time management and organizational skills, with the ability to manage multiple projects concurrently.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Experience working within a recruitment, HR tech, or B2B marketing environment.
- Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp) and project management tools (e.g., Asana, Trello).
- A portfolio showcasing successful campaigns and diverse writing samples.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- A supportive, collaborative, and vibrant team culture.
- Modern office environment in the charming town of Boston Spa.
- Regular team social events and activities.
How to Apply
If you are a creative and strategic copywriter ready to make an impact, we encourage you to apply! Please click the application link below to submit your CV and a cover letter outlining your experience and why you are the perfect fit for this role. We also welcome a link to your online portfolio showcasing your best work.
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