About Company
At Career.zycto, we believe compelling narratives are the heart of every successful brand. We are a dynamic, forward-thinking agency in the vibrant Ropewalks district, passionate about crafting impactful digital experiences. Our team thrives on innovation, collaboration, and pushing creative boundaries for a diverse client portfolio. We’re not just about jobs; we’re about building careers and fostering an environment where your words can spark real change. For a Copywriter, this means unparalleled opportunities to shape major campaigns, learn continuously, and see your creative vision come to life. Join us and let your voice resonate!
Job Description
Are you a wordsmith with a knack for persuasion? Do you live and breathe compelling headlines, engaging emails, and scroll-stopping social media posts? Career.zycto is seeking a talented and driven Copywriter to join our vibrant team in Ropewalks, Liverpool. We’re looking for a creative powerhouse who can translate complex ideas into clear, concise, and captivating copy across various digital platforms. In this pivotal role, you’ll be instrumental in shaping the voice and messaging for our diverse client base, driving engagement, and ultimately, delivering measurable results.
This isn’t just about writing; it’s about strategizing, connecting, and creating impact. You’ll work alongside a collaborative team of marketers, designers, and strategists, contributing directly to campaigns that resonate, educate, and convert. If you’re passionate about the power of words to transform brands and eager to make a significant mark in a fast-paced agency environment, we want to hear from you. This role offers the chance to truly own your creative input and see the tangible impact of your work on client success.
Key Responsibilities
- Develop clear, concise, and compelling copy for a variety of digital marketing channels, including paid social ads, display ads, email marketing campaigns, website content, and social media posts.
- Collaborate closely with marketing strategists, designers, and account managers to ensure copy aligns with client objectives, brand guidelines, and campaign goals.
- Conduct thorough research on client industries, target audiences, and competitor landscapes to inform copy strategy and tone of voice.
- Edit and proofread all copy to ensure grammatical accuracy, factual correctness, and adherence to style guides before publication.
- Participate in brainstorming sessions and contribute creative ideas for campaign concepts and messaging frameworks.
- A/B test different copy variations to optimize performance and report on key metrics and insights.
- Stay up-to-date with industry trends, digital marketing best practices, and algorithm changes to continuously improve content effectiveness.
- Manage multiple projects simultaneously, meeting strict deadlines while maintaining high standards of quality.
Required Skills
- Exceptional written and verbal communication skills with a strong command of English grammar, spelling, and punctuation.
- Proven experience in copywriting for digital marketing, specifically ads, emails, and social media.
- A strong portfolio demonstrating successful campaigns and diverse writing styles.
- Ability to adapt writing style and tone for different brands, audiences, and platforms.
- Solid understanding of digital marketing principles, including SEO, content marketing, and conversion-focused copywriting.
- Proficiency in creative thinking and problem-solving, with an eye for detail.
- Ability to work effectively in a fast-paced, collaborative team environment and manage multiple priorities.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working within a marketing agency setting.
- Familiarity with marketing automation platforms (e.g., Mailchimp, HubSpot) and ad platforms (e.g., Google Ads, Meta Ads Manager).
- Basic understanding of content strategy and user experience (UX) principles.
- Experience with A/B testing methodologies and data-driven optimization.
Perks & Benefits
- Competitive salary package.
- Generous paid time off (PTO) and bank holidays.
- Opportunities for professional development and continuous learning.
- A vibrant and supportive company culture in the heart of Ropewalks.
- Regular team social events and activities.
- Modern, collaborative office space.
- Contribution to a pension scheme.
- Health and wellbeing initiatives.
How to Apply
Ready to make your mark? Please click on the application link below to submit your CV, a cover letter highlighting your experience, and a link to your portfolio. We look forward to reviewing your application!
