About Company
The Brand Factory is a dynamic and innovative advertising agency based in Mauritius, committed to crafting compelling brand narratives and delivering impactful marketing solutions. We believe in the power of words and visuals to transform businesses and connect with audiences on a deeper level. With a diverse portfolio spanning various industries, we pride ourselves on creativity, strategic thinking, and a collaborative spirit. Our team is a vibrant mix of strategists, designers, and wordsmiths dedicated to pushing boundaries and achieving exceptional results for our clients. Join us to be part of a forward-thinking agency where your ideas will shape the future of brands.
Job Description
Are you a wordsmith with a passion for persuasion and an eye for detail? The Brand Factory is seeking a talented and versatile Copywriter to join our growing creative team in Henrietta, Vacoas-Phoenix. In this pivotal role, you will be the voice behind our clients’ campaigns, crafting compelling and effective copy for a wide array of marketing materials. From snappy headlines for digital ads to engaging long-form website content, your words will captivate, inform, and convert. This isn’t just about writing; it’s about understanding brand strategy, audience psychology, and the nuances of various platforms.
You will collaborate closely with our art directors, strategists, and account managers to develop creative concepts that resonate with target audiences and achieve client objectives. The ideal candidate will have a proven track record of producing high-quality, error-free copy under tight deadlines, demonstrating versatility across different tones and styles. If you thrive in a fast-paced environment, are eager to learn, and possess an insatiable curiosity for all things marketing and branding, we want to hear from you. This is an exciting opportunity to contribute to diverse projects and leave your mark on local and international brands.
Key Responsibilities
- Develop clear, concise, and engaging copy for various advertising and marketing materials, including digital ads (social media, display, search), website content, email campaigns, brochures, press releases, video scripts, and radio spots.
- Collaborate with creative teams (art directors, graphic designers) to brainstorm concepts and ensure copy aligns seamlessly with visual elements and overall brand strategy.
- Understand and interpret creative briefs to develop messaging that meets client objectives and resonates with target audiences.
- Maintain brand consistency across all communication channels, adhering to established brand voice, tone, and style guidelines.
- Conduct thorough research to ensure accuracy, factual correctness, and relevance of content.
- Proofread and edit copy meticulously to ensure flawless grammar, spelling, punctuation, and style.
- Stay updated on industry trends, digital marketing best practices, and new technologies to continually enhance copywriting effectiveness.
- Present concepts and rationale for copy choices to internal teams and clients, articulating the strategic thinking behind creative decisions.
- Manage multiple projects simultaneously, prioritizing tasks to meet tight deadlines in a dynamic agency environment.
Required Skills
- Exceptional written and verbal communication skills in English (French is a strong asset).
- Proven experience (3+ years) as a Copywriter, preferably within an advertising agency or in-house marketing department.
- A strong portfolio showcasing a range of compelling ad copy, digital content, and other marketing materials.
- In-depth understanding of digital marketing principles, SEO copywriting, and social media content creation.
- Ability to adapt writing style and tone to suit different brands, target audiences, and platforms.
- Excellent grammar, punctuation, and proofreading skills.
- Strong conceptual thinking and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Word, PowerPoint).
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with content management systems (CMS) and email marketing platforms.
- Knowledge of A/B testing principles for optimizing ad copy performance.
- Familiarity with the Mauritian market and cultural nuances.
- Ability to speak and write in French fluently.
Perks & Benefits
- Competitive salary package.
- Opportunities for professional development and growth.
- A vibrant and collaborative work environment.
- Exposure to diverse local and international clients.
- Health and wellness programs.
- Regular team-building activities and social events.
- Contribution to a dynamic and creative industry.
How to Apply
If you are ready to bring your exceptional copywriting skills to a leading creative agency, we encourage you to apply! Please submit your resume, cover letter, and a link to your online portfolio (or attach relevant writing samples) via the application link below. We are excited to see your work!