About Company
Desert & Delta Safaris is a leading safari operator in Botswana, renowned for offering authentic and sustainable luxury safari experiences across some of Africa’s most iconic wilderness areas. With a deep commitment to conservation, community empowerment, and unparalleled guest experiences, we manage a portfolio of exquisite lodges and camps in the Okavango Delta, Chobe National Park, and Moremi Game Reserve. Our operations base in Maun serves as the vital hub for our logistics, guest services, and administrative functions. Joining our team means becoming part of a passionate group dedicated to showcasing the incredible natural beauty and wildlife of Botswana while contributing to a legacy of responsible tourism. We believe in creating unforgettable journeys that not only immerse our guests in breathtaking landscapes but also leave a positive impact on the environment and local communities.
Job Description
Are you a wordsmith with a passion for wildlife, conservation, and crafting compelling narratives? Desert & Delta Safaris is seeking a talented and imaginative Copywriter to join our dynamic Marketing Team in Maun. In this pivotal role, you will be the voice of our brand, responsible for creating engaging, persuasive, and informative content across all our communication channels. From evocative website copy and captivating blog posts to persuasive marketing materials, email campaigns, and social media content, your words will transport our audience to the heart of Botswana’s wilderness. You will collaborate closely with our marketing, sales, and operations teams to understand our unique offerings and translate them into stories that inspire travel, highlight our commitment to sustainability, and resonate with a global audience.
This is an exciting opportunity for a creative individual to make a significant impact on a brand dedicated to extraordinary experiences and ethical tourism. Your work will not only promote our safaris but also our mission to protect Botswana’s pristine environments and support local communities. We are looking for someone who can capture the magic of the African bush and translate it into compelling content that drives engagement and bookings. If you thrive in a fast-paced environment, possess exceptional communication skills, and are eager to contribute to a company with a purpose, we encourage you to apply.
Key Responsibilities
- Develop compelling and brand-consistent copy for website pages, blog posts, press releases, and digital advertisements.
- Craft engaging narratives for email marketing campaigns, newsletters, and promotional materials.
- Produce creative and impactful content for social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, etc.) that reflects the unique safari experience.
- Collaborate with the design team to ensure copy and visuals work seamlessly to convey marketing messages.
- Research industry trends, competitor activities, and target audience preferences to inform content strategy.
- Edit and proofread all marketing materials to ensure accuracy, clarity, and adherence to brand guidelines and a high standard of English.
- Assist in the development of video scripts and other multimedia content for promotional purposes.
- Maintain a consistent brand voice and messaging across all communication channels to build brand identity.
Required Skills
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
- Proven experience (minimum 3 years) in copywriting for marketing or communications, preferably in the tourism, luxury, or conservation sectors.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to adapt writing style and tone for different platforms and target audiences.
- Proficiency in content management systems (CMS) and email marketing platforms.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team.
- Demonstrated creativity and ability to generate innovative content ideas that captivate and inform.
- Fluency in English (written and spoken) to a native or near-native standard.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience living or working in Botswana or Southern Africa, with an understanding of local culture and conservation efforts.
- Familiarity with the safari industry and luxury travel market.
- Knowledge of digital marketing analytics and performance metrics to measure content effectiveness.
- Portfolio showcasing diverse writing samples across various marketing channels.
Perks & Benefits
- Competitive salary package commensurate with experience and skills.
- Comprehensive health and wellness benefits for employees.
- Opportunities for professional development and growth within the company's expanding operations.
- Generous staff travel discounts to experience our incredible lodges and camps across Botswana.
- A dynamic, supportive, and international work environment in the heart of Botswana's safari capital.
- The chance to contribute directly to a company dedicated to sustainable tourism and wildlife conservation.
How to Apply
Interested candidates are invited to submit their application, including a detailed CV and a compelling cover letter outlining their relevant experience and why they are the ideal fit for this role. Please also include a portfolio of your best work (links or attachments) that demonstrates your copywriting prowess. Click on the application link below to apply for the job.