About Company
OK Zimbabwe Limited is a leading retail giant in Zimbabwe, renowned for its extensive network of supermarkets and hypermarkets across the nation. With a rich history spanning decades, we have established ourselves as a trusted household name, providing diverse product ranges from groceries and fresh produce to home goods and general merchandise. Our commitment extends beyond just retail; we are deeply invested in the communities we serve, driving economic growth, fostering local partnerships, and continually striving to enhance the shopping experience for every customer. At OK Zimbabwe, we believe in innovation, customer-centricity, and building a brand that resonates with the hearts and minds of Zimbabweans. Join us in shaping the future of retail and making a tangible impact on millions of lives.
Job Description
Are you a visionary who can transform market insights into compelling brand narratives? OK Zimbabwe Limited is seeking an experienced and dynamic Creative Brand Strategist to join our innovative marketing team. This pivotal role is designed for someone passionate about consumer psychology, market trends, and the art of brand building. As our Creative Brand Strategist, you will be instrumental in shaping the perception and strategy of our diverse portfolio of brands, ensuring they resonate powerfully with our target audiences across Zimbabwe. You will be at the forefront of defining our brand’s unique voice, visual identity, and overarching message, translating business objectives into strategic creative briefs that inspire groundbreaking campaigns. This role offers the flexibility of a remote option, allowing you to contribute your expertise from a location that best suits your productivity, while remaining deeply connected to our team and market. We are looking for a strategic thinker who is not only creative but also highly analytical, capable of diving deep into data to uncover actionable insights. You will collaborate closely with various departments, including marketing, sales, product development, and external agencies, to ensure brand consistency and maximum impact. Your day-to-day will involve conducting thorough market research, identifying emerging trends, developing comprehensive brand strategies, crafting compelling narratives, and measuring the effectiveness of our brand initiatives. If you thrive in a fast-paced environment, possess an innate ability to connect with consumers, and are ready to leave a lasting mark on one of Zimbabwe’s most beloved brands, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive brand strategies that align with business goals and market opportunities.
- Conduct in-depth market research, competitor analysis, and consumer insights studies to identify trends and strategic advantages.
- Translate strategic objectives into clear, concise, and inspiring creative briefs for internal teams and external agencies.
- Oversee the development of brand guidelines, ensuring consistency across all touchpoints and communications.
- Collaborate with marketing, sales, and product development teams to integrate brand strategy into all campaigns and product launches.
- Monitor, analyze, and report on brand performance, campaign effectiveness, and market positioning.
- Identify new opportunities for brand growth, innovation, and differentiation within the retail sector.
- Champion the brand vision and values internally and externally, fostering a strong brand culture.
- Stay abreast of industry best practices, emerging technologies, and shifts in consumer behavior.
Required Skills
- Proven experience in brand strategy, marketing, or a related creative field.
- Exceptional analytical skills with the ability to interpret complex data and derive actionable insights.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
- Excellent written and verbal communication skills, with the ability to articulate strategic concepts clearly.
- Demonstrated creativity and innovative thinking in developing brand solutions.
- Proficiency in market research tools, data analytics platforms, and presentation software (e.g., PowerPoint, Google Slides).
- Ability to work effectively both independently (remotely) and as part of a collaborative team.
- Project management skills and the ability to manage multiple initiatives simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master’s degree or professional certification in Brand Management or Marketing Strategy.
- Experience working within the retail or FMCG (Fast-Moving Consumer Goods) sector.
- A strong portfolio showcasing successful brand strategy development and campaign execution.
- Familiarity with the Zimbabwean market and consumer landscape.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Flexible remote work environment.
- Employee discounts across OK Zimbabwe Group stores.
- A vibrant and supportive company culture.
- Contribution to a leading national brand with significant impact.
How to Apply
Eager to make your mark as a Creative Brand Strategist with OK Zimbabwe Limited? We encourage you to apply directly through our official careers portal. Please click on the application link below, navigate to our careers section, and submit your detailed resume along with a compelling cover letter outlining your experience in brand strategy and why you are the ideal candidate for this role. Remember to highlight any relevant portfolio work. We look forward to reviewing your application!