About Company
Do you thrive on crafting narratives that captivate and convert? At Career.zycto, we are at the forefront of empowering professionals through innovative career solutions and strategic insights. We believe in the power of words to shape perceptions and inspire action. For a creative copywriting and storytelling expert, this is an unparalleled opportunity to leverage your talent in a dynamic, forward-thinking environment. You’ll be instrumental in defining our voice and engaging our audience across diverse platforms, making a tangible impact on countless career journeys.
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Job Description
Are you a master wordsmith with a passion for crafting narratives that resonate and drive engagement? Career.zycto is seeking an exceptional Creative Copywriting and Storytelling Expert to join our fully remote team. In this pivotal role, you will be the architect of our brand’s voice, translating complex ideas into compelling stories that captivate our target audience, from job seekers to industry leaders. We are looking for someone who can not only write persuasive copy but also weave intricate narratives that build emotional connections and clearly communicate the value of our services and mission.
Your day-to-day will involve developing high-impact content across a multitude of channels, including engaging job postings, thought leadership articles, website content, email marketing campaigns, social media updates, and captivating success stories. You’ll be instrumental in developing and refining our brand’s unique tone, ensuring consistency and originality in every piece of communication. This role demands a strategic thinker who understands the power of storytelling in the digital age, someone who can identify key messages and deliver them with creativity and precision. You will collaborate closely with our marketing, HR, and product development teams, taking ownership of content strategy from conception to execution. If you possess an innate ability to turn ideas into influential stories and are eager to make a significant impact in the career empowerment space, we encourage you to apply. This is a remote-first position, offering flexibility and the opportunity to contribute from anywhere within a collaborative and supportive team environment.
Key Responsibilities
- Develop, write, and edit compelling and creative copy for a variety of digital and print platforms, including websites, blogs, social media, email campaigns, job descriptions, and marketing materials.
- Craft engaging narratives and success stories that highlight Career.zycto's impact and value proposition for both candidates and employers.
- Collaborate with marketing, HR, and product teams to ensure content aligns with overall brand strategy, campaign goals, and recruitment initiatives.
- Conduct thorough research on industry trends, competitive landscape, and target audience insights to inform content creation and identify new storytelling opportunities.
- Maintain and evolve Career.zycto's brand voice, tone, and style guidelines across all communications.
- Optimize content for SEO to improve organic search visibility and drive traffic.
- Perform A/B testing on copy variations to identify best-performing messages and continuously improve content effectiveness.
- Proofread and quality check all content to ensure accuracy, grammar, punctuation, and adherence to brand standards.
Required Skills
- 5+ years of professional experience in copywriting, content creation, or a similar storytelling role, with a strong portfolio to demonstrate expertise.
- Exceptional writing, editing, and proofreading skills with an impeccable grasp of English grammar and style.
- Proven ability to craft engaging, persuasive, and emotionally resonant copy for diverse audiences and platforms.
- Strong understanding of content strategy, SEO principles, and how to optimize content for digital channels.
- Proficiency with content management systems (CMS) and project management tools.
- Demonstrated ability to work independently in a remote setting while maintaining high levels of productivity and collaboration.
- Excellent communication and interpersonal skills to articulate ideas and collaborate effectively with cross-functional teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
- Experience working within the HR tech, recruitment, or career services industry.
- Familiarity with marketing automation platforms and analytics tools (e.g., Google Analytics).
- Experience with video scripting and multimedia content creation.
- A track record of leveraging data to inform and refine content strategy.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Flexible remote work environment.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive team culture focused on innovation.
- Paid time off and public holidays.
- Access to a comprehensive suite of digital tools and resources to support your work.
How to Apply
To unleash your storytelling prowess with Career.zycto, please click the application link below. Submit your resume, a compelling cover letter highlighting your experience as a creative storyteller, and a link to your online portfolio showcasing your best creative copywriting and storytelling work.
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