About Company
Traffic Digital is a leading independent digital marketing agency based in the UAE, renowned for crafting innovative and performance-driven online strategies. With a robust portfolio spanning diverse industries, we empower brands to connect with their audiences, tell compelling stories, and achieve measurable growth in the dynamic digital landscape. Our team comprises passionate experts dedicated to pushing creative boundaries and delivering exceptional results. We foster a collaborative, fast-paced environment where creativity thrives and impactful ideas come to life, constantly seeking to redefine what’s possible in digital communication. Join a team where your words have the power to shape brands and inspire action.
Job Description
Are you a wordsmith with a knack for weaving captivating narratives that resonate deeply with audiences? Do you possess the strategic foresight to transform complex ideas into clear, engaging, and persuasive copy across various digital platforms? Traffic Digital is seeking a talented and experienced Creative Copywriting and Storytelling Expert with a remote option to join our dynamic team. In this pivotal role, you will be the voice behind our clients’ brands, responsible for developing compelling content strategies and executing high-impact copy that drives engagement, builds brand loyalty, and converts. You’ll work on diverse projects, from crafting evocative website copy and engaging social media campaigns to developing persuasive ad copy, comprehensive content marketing pieces, and compelling video scripts. This role demands a blend of creative flair, strategic thinking, and a deep understanding of digital marketing principles. If you’re passionate about storytelling, eager to make a significant impact, and thrive in a collaborative, innovative environment, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive content strategies aligned with client objectives and brand guidelines.
- Write clear, concise, engaging, and persuasive copy for a variety of digital channels, including websites, landing pages, blogs, social media, email campaigns, display ads, video scripts, and press releases.
- Craft compelling brand stories that capture attention, evoke emotion, and build strong connections with target audiences.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content creation.
- Collaborate closely with design, SEO, and strategy teams to ensure cohesive and integrated campaign execution.
- Optimize copy for search engines (SEO) while maintaining readability and engagement.
- Edit and proofread content for accuracy, grammar, style, and brand consistency.
- Present creative concepts and copy to internal teams and clients, effectively articulating rationale and defending creative choices.
- Stay abreast of the latest copywriting trends, digital marketing best practices, and evolving platform requirements.
- Contribute to brainstorming sessions and idea generation for new campaigns and content initiatives.
Required Skills
- Proven experience (minimum 4 years) as a Creative Copywriter or Storyteller in a digital marketing agency or similar fast-paced environment.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and impeccable grammar.
- Strong portfolio showcasing diverse copywriting examples across various digital channels (web, social, email, ads, long-form content).
- Demonstrable ability to develop compelling narratives and translate complex concepts into clear, engaging language.
- Proficiency in understanding target audiences and adapting writing style and tone of voice accordingly.
- Solid understanding of SEO principles and how to integrate keywords naturally and effectively into content.
- Excellent communication and presentation skills, both written and verbal, for internal and client interactions.
- Ability to work independently and collaboratively in a team-oriented, deadline-driven environment.
- High level of creativity, initiative, and problem-solving abilities with a proactive approach.
- Fluency in English is essential.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related creative field.
- Experience with content management systems (CMS) and project management tools (e.g., Asana, Trello, Jira).
- Familiarity with the Middle Eastern market and cultural nuances in advertising and content creation.
- Knowledge of Arabic is a significant advantage for engaging with local audiences.
- Experience in video scripting, conceptualizing visual storytelling, and developing content for various multimedia formats.
Perks & Benefits
- Competitive salary and performance-based incentives that reward your contributions.
- Comprehensive health insurance coverage to ensure your well-being.
- Generous annual leave and observance of public holidays for a healthy work-life balance.
- Opportunities for professional development, continuous learning, and career growth through training and mentorship.
- A vibrant, supportive, and collaborative work culture with a strong focus on innovation and creativity.
- Flexible work arrangements (hybrid model) to promote optimal productivity and personal well-being.
- Exposure to a diverse portfolio of leading regional and international brands, offering exciting challenges.
- Regular team-building activities and social events to foster a strong team spirit and camaraderie.
- Modern office environment with state-of-the-art tools and resources.
How to Apply
If you are a passionate storyteller ready to make your mark with a leading digital agency, we invite you to apply! Please submit your updated CV, along with a compelling cover letter detailing your relevant experience and a link to your online portfolio (a MUST-HAVE), by clicking the application link below. We look forward to reviewing your application and discovering your unique storytelling talent.