About Company
Looking to kickstart your career in digital media? Career.zycto offers a dynamic and supportive environment perfectly suited for an aspiring Digital Content Optimization Assistant. We’re a growing firm dedicated to enhancing online presence through cutting-edge strategies and data-driven insights. Here, you’ll gain invaluable hands-on experience, working alongside seasoned professionals who are passionate about mentoring new talent. Join a team where your fresh perspective is valued, and your contributions directly impact client success, fostering rapid professional growth in the ever-evolving digital landscape.
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Job Description
Are you a highly motivated and detail-oriented individual with a passion for digital media and an eagerness to learn? Career.zycto is seeking a Digital Content Optimization Assistant to join our vibrant team in the heart of Glebe, Ottawa. This entry-level position is an incredible opportunity for someone looking to build a career in digital marketing, specifically focusing on content strategy and search engine optimization (SEO). You will play a crucial role in supporting our content team, ensuring that our clients’ online presence is not only compelling but also highly discoverable. This role is perfect for a recent graduate or someone transitioning into the digital marketing space, offering hands-on experience with real-world projects, direct mentorship, and exposure to the latest industry tools and techniques. We are looking for someone who is proactive, has a strong aptitude for analytical tasks, and thrives in a collaborative environment. If you’re ready to dive deep into keyword research, content auditing, and performance analysis, and contribute to measurable digital success, we encourage you to apply and grow with us.
Key Responsibilities
- Conduct thorough keyword research to identify high-ranking and relevant search terms for content creation and optimization.
- Assist in comprehensive content audits, analyzing existing digital assets for performance and areas of improvement.
- Support the development of detailed content briefs, ensuring they align with SEO best practices and strategic objectives.
- Implement on-page SEO elements, including meta titles, descriptions, heading structures, and internal linking strategies.
- Monitor and report on content performance using various analytics tools (e.g., Google Analytics, Google Search Console).
- Contribute to competitive analysis, identifying trends and opportunities within client industries.
- Assist with the scheduling, publishing, and optimization of content across various digital platforms, including websites and social media.
- Stay up-to-date with the latest SEO trends, algorithm changes, and digital marketing best practices.
- Collaborate closely with marketing specialists, content creators, and design teams to ensure cohesive digital strategies.
- Perform data entry and administrative tasks related to content inventory and project management.
Required Skills
- Basic understanding of Search Engine Optimization (SEO) principles and best practices.
- Familiarity with digital marketing concepts and online content strategies.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in Google Suite (Docs, Sheets, Slides) or Microsoft Office (Word, Excel, PowerPoint).
- Strong analytical and problem-solving abilities.
- High level of organization and ability to manage multiple tasks effectively.
- Proactive attitude and eagerness to learn new technologies and methodologies.
Preferred Qualifications
- Diploma or Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or currently pursuing).
- Prior experience with content management systems (CMS) like WordPress.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Google Analytics/Search Console.
- Basic understanding of HTML and CSS for content formatting.
- Previous internship or project experience in a digital marketing or content-related role.
Perks & Benefits
- Competitive entry-level salary with opportunities for growth.
- Comprehensive health and wellness benefits package.
- Dedicated mentorship program with experienced digital marketing professionals.
- Continuous professional development and training opportunities.
- Dynamic, collaborative, and supportive work environment.
- Prime office location in the vibrant Glebe neighbourhood of Ottawa.
- Regular team-building events and social gatherings.
- Opportunity to work on diverse projects and make a tangible impact.
How to Apply
Excited to launch your career in digital content optimization? We can’t wait to hear from you! Please click on the application link below to submit your resume and a cover letter outlining why you are the perfect fit for this entry-level role at Career.zycto. Ensure your application highlights your passion for digital media and any relevant experience or projects.
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