About Company
Imagine a vibrant workplace where your advertising prowess directly impacts talent acquisition across Jamaica. Career.zycto is a dynamic recruitment firm dedicated to connecting top talent with leading organizations. For a digital marketer specializing in advertising campaigns, our environment offers unparalleled opportunities to shape recruitment marketing strategies and drive impactful employer branding. We thrive on fostering creativity, encouraging data-driven decision-making, and providing the tools to execute high-impact campaigns that attract the very best candidates. Join us and leverage your expertise to revolutionize how talent finds its perfect match.
Job Description
Are you a highly driven and innovative Digital Marketer with a passion for crafting impactful advertising campaigns? Career.zycto is seeking a professional to join our dynamic marketing team in Cherry Gardens, St. Andrew. In this pivotal role, you will be instrumental in developing, executing, and optimizing cutting-edge digital advertising strategies that attract top talent and elevate our brand presence across various digital channels. This position offers a unique opportunity to contribute to a company at the forefront of talent solutions, making a tangible difference in people’s careers and business growth.
As our Digital Marketer specializing in Advertising Campaigns, you will be responsible for the full lifecycle of paid digital campaigns. This includes conducting thorough market research to identify target audiences, conceptualizing compelling ad creatives and copy, and managing budgets effectively across platforms such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, X/Twitter), and programmatic advertising. Your expertise will directly influence our ability to reach candidates and clients, driving engagement and conversion through meticulously planned and executed campaigns. We are looking for someone who can not only strategize but also dive deep into the execution details, ensuring every dollar spent yields maximum return.
You will constantly monitor campaign performance using analytics tools, providing insightful reports and actionable recommendations for optimization. A deep understanding of A/B testing, audience segmentation, keyword research, and bid management will be crucial to maximize ROI and achieve key performance indicators. This role demands a proactive individual who stays abreast of the latest trends in digital marketing, ad tech, and platform updates, ensuring Career.zycto remains at the forefront of talent acquisition marketing. Your insights will help us adapt and innovate in a rapidly evolving digital landscape.
Beyond execution, you will collaborate closely with our content creation and branding teams to ensure messaging consistency and creative alignment. You’ll translate overarching marketing objectives into tangible campaign strategies, working tirelessly to enhance our employer brand and attract diverse pools of skilled professionals. If you thrive in a fast-paced environment, possess an analytical mindset, and are eager to make a significant impact through data-driven advertising campaigns, we encourage you to apply and help us connect great talent with great opportunities. Join Career.zycto and leverage your expertise to shape the future of recruitment marketing.
Key Responsibilities
- Develop, implement, and manage comprehensive paid digital advertising campaigns across various platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.).
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Design and execute A/B tests on ad creatives, copy, landing pages, and bidding strategies to optimize performance.
- Monitor, analyze, and report on campaign performance metrics (ROI, CPA, CTR, conversion rates) using analytics tools.
- Manage and allocate advertising budgets effectively to maximize reach and efficiency.
- Collaborate with content and design teams to create compelling ad creatives and landing page experiences.
- Stay updated with the latest digital marketing trends, platform changes, and advertising best practices.
- Identify new opportunities for campaign expansion and optimization based on market trends and data insights.
- Ensure all advertising campaigns comply with brand guidelines and regulatory requirements.
Required Skills
- Proven experience managing large-scale digital advertising campaigns (Google Ads, Social Media Ads).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency with Google Analytics, Google Tag Manager, and other marketing analytics platforms.
- Excellent copywriting and communication skills for creating engaging ad copy.
- In-depth understanding of SEO/SEM principles.
- Expertise in A/B testing methodologies and conversion rate optimization (CRO).
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, or a related field.
Preferred Qualifications
- Google Ads Certification (Search, Display, Video).
- Meta Blueprint Certification.
- Experience with programmatic advertising platforms.
- Familiarity with marketing automation tools.
- Prior experience in the recruitment or HR tech industry.
- Master's degree in a relevant field.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and supportive work environment.
- Modern office space in a prime location.
- Employee wellness programs.
- Career growth opportunities within a rapidly expanding company.
How to Apply
Eager to make an impact? Please submit your resume and a cover letter detailing your experience with digital advertising campaigns by clicking the application link below. We look forward to reviewing your qualifications and learning how you can contribute to Career.zycto’s success.
