About Company
Western Web Solutions Ltd. is a dynamic and innovative digital agency based in Western Kenya, dedicated to empowering businesses to thrive in the online landscape. We specialize in crafting impactful online presences for businesses of all sizes, from startups to established enterprises, across various sectors. Our comprehensive suite of services includes bespoke web design and development, cutting-edge digital marketing strategies, meticulous search engine optimization (SEO), and engaging content creation. We are passionately committed to leveraging the latest digital tools and trends to help our clients achieve their strategic goals, expand their reach, and connect authentically with their target audiences. At Western Web Solutions, we pride ourselves on fostering local talent, driving digital transformation within the region, and building lasting partnerships through exceptional service and measurable results. We believe in innovation, client success, and making a tangible difference in the digital journey of every business we partner with.
Job Description
We are actively seeking a highly motivated, creative, and results-driven Freelance Digital Marketer to join our expanding network of independent professionals. This pivotal role offers an exciting opportunity for an individual passionate about digital marketing to collaborate with Western Web Solutions Ltd. on diverse client projects. You will play a crucial role in helping businesses, primarily within Kakamega County and broader Kenya, enhance their online visibility, engage effectively with their target markets, and drive measurable growth through strategic digital initiatives. As a freelance Digital Marketer, you will operate remotely, enjoying the flexibility and autonomy of a contract arrangement while contributing your expertise to meaningful projects that deliver real impact for our clients. Your primary focus will be on developing, implementing, and managing comprehensive digital marketing strategies across various platforms, continuously analyzing performance data to optimize campaign effectiveness and achieve client objectives. We are looking for someone with a profound understanding of the Kenyan digital landscape, a creative approach to problem-solving, and a proactive mindset in staying ahead of industry trends and technological advancements. Your expertise will directly influence our clients’ success, transforming their digital footprint and facilitating deeper connections with their customers. This role demands a proactive, detail-oriented individual capable of managing multiple projects concurrently, adhering to strict deadlines, and maintaining clear, effective communication with both our internal team and external clients. If you are eager to leverage your digital marketing prowess to contribute to impactful campaigns and significantly expand your professional portfolio, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies for assigned client projects, aligning with specific business goals and target audiences.
- Plan, execute, and optimize online advertising campaigns across various platforms, including Google Ads (Search & Display), Facebook Ads, and Instagram Ads, ensuring optimal ROI.
- Conduct thorough keyword research, perform SEO optimization, and craft compelling content strategies to improve organic search rankings, increase website traffic, and enhance online presence.
- Create engaging and high-quality content for diverse digital channels, such as social media posts, insightful blog articles, persuasive email newsletters, and effective website copy.
- Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics), providing actionable insights and data-driven recommendations for continuous improvement.
- Stay abreast of the latest digital marketing trends, tools, algorithm updates, and best practices, with a particular focus on their applicability and impact within the Kenyan market.
- Collaborate effectively with Western Web Solutions' internal team and external clients to ensure seamless project delivery, clear communication, and strategic alignment on all digital marketing initiatives.
Required Skills
- Proven proficiency in SEO/SEM best practices, Google Analytics, and various social media management platforms.
- Demonstrable hands-on experience with Google Ads and Facebook Ads Manager for campaign creation and optimization.
- Strong understanding of content marketing principles, strategy development, and execution across different formats.
- Excellent written and verbal communication skills in English, with the ability to craft compelling and clear marketing messages.
- Ability to work independently, manage multiple projects simultaneously, prioritize tasks effectively, and consistently meet deadlines.
- Strong analytical mindset with the capability to interpret complex data, generate insightful reports, and formulate strategic recommendations.
- Familiarity with the unique digital marketing landscape, consumer behaviors, and market dynamics within Kenya.
Preferred Qualifications
- Current Google Ads and Google Analytics certifications.
- Prior experience with email marketing platforms such as Mailchimp or Constant Contact.
- A compelling portfolio showcasing previous successful digital marketing campaigns and measurable results.
- A Bachelor's degree in Marketing, Communications, Digital Media, or a closely related field.
Perks & Benefits
- Enjoy significant flexibility with working hours and the convenience of a remote work environment.
- Gain exposure to and work on a diverse array of impactful client projects across various industries.
- Benefit from continuous professional growth and skill development through varied and challenging assignments.
- Become part of a collaborative and supportive team environment focused on innovation and success.
- Receive competitive project-based compensation that reflects your expertise and contributions.
- Access valuable networking opportunities with local businesses and industry professionals across Kenya.
How to Apply
Interested candidates are invited to submit their comprehensive Curriculum Vitae (CV), a detailed cover letter outlining their relevant experience and their approach to freelance digital marketing, and a portfolio of past work (if available). Please click on the application link below and utilize the contact form to express your interest, ensuring you clearly state ‘Freelance Digital Marketer Application’ in your message. We highly encourage applicants to highlight their specific understanding and experience within the Kenyan digital market.