About Company
Ready to shape the future of digital presence in Kenya? Career.zycto is a fast-evolving digital solutions provider based in Nairobi, dedicated to empowering businesses with innovative online strategies. We believe in harnessing the power of digital to drive measurable results for our diverse client base. For a passionate Digital Marketer, this means a vibrant environment brimming with opportunities to experiment, learn, and implement cutting-edge campaigns that truly make a difference. Join a collaborative team where your creative vision and strategic insights are not just valued, but essential to our collective success.
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Job Description
As a Digital Marketer specializing in Online Promotion at Career.zycto, you will be at the forefront of crafting and executing compelling digital campaigns that elevate our clients’ brands and drive their business objectives. This role demands a blend of creativity, analytical prowess, and a deep understanding of the ever-evolving digital landscape. You will be responsible for developing comprehensive online promotion strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. Your day-to-day will involve hands-on management of various digital channels, from keyword research and ad copy creation to campaign optimization and performance reporting.
We are looking for an individual who is not just proficient in the tools of the trade but also possesses a strategic mind capable of identifying trends, analyzing data, and translating insights into actionable plans. You will collaborate closely with our content creators, graphic designers, and sales teams to ensure integrated and impactful campaigns. Success in this role means consistently achieving and exceeding client KPIs, maintaining up-to-date knowledge of industry best practices, and contributing to the overall growth and innovation of our digital marketing services. If you thrive in a dynamic, client-centric environment where your efforts directly contribute to tangible outcomes, then this is the perfect opportunity to amplify your career. This Hybrid role offers the best of both worlds, providing flexibility with regular opportunities to connect and collaborate in our vibrant Waithaka office, fostering team synergy and creative brainstorming sessions essential for breakthrough campaigns. You’ll have the autonomy to manage your digital projects while enjoying the support and camaraderie of an on-site team when needed.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Display, Content).
- Conduct thorough keyword research, competitive analysis, and market trend analysis to inform strategy.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Create engaging content strategies and oversee content creation for blogs, websites, social media, and email newsletters.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights).
- Develop and execute email marketing campaigns, including list segmentation, content creation, and A/B testing.
- Collaborate with sales, design, and content teams to ensure brand consistency and integrated campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Identify opportunities for new digital marketing initiatives and growth strategies.
Required Skills
- Proven experience in developing and executing digital marketing strategies.
- Proficiency in SEO/SEM best practices and tools.
- Demonstrable experience with Google Ads and social media advertising platforms (Facebook, Instagram, LinkedIn).
- Strong understanding of content marketing principles and strategy.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with marketing automation and CRM tools.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with advanced analytics tools (e.g., SEMrush, Ahrefs, Moz).
- Knowledge of basic HTML/CSS for email and web content formatting.
- Previous experience working in an agency environment or managing multiple client accounts.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Health and wellness benefits.
- Professional development opportunities and training budgets.
- Flexible hybrid work model.
- Dynamic and collaborative work environment.
- Opportunity to work with a diverse portfolio of clients.
- Regular team-building events and social gatherings.
- Modern office space with state-of-the-art tools.
How to Apply
Eager to make your mark? We invite you to explore this exciting opportunity. Click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you’re the perfect fit for Career.zycto.
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