About Company
Branding & Marketing Solutions Limited is a dynamic and forward-thinking digital marketing agency based in Nairobi, Kenya. We specialize in crafting innovative and effective marketing strategies that drive tangible results for our diverse portfolio of clients. From startups to established enterprises, we partner with businesses across various sectors to enhance their online presence, engage their target audiences, and achieve their growth objectives. Our team comprises passionate experts dedicated to leveraging the latest digital tools and trends to create impactful campaigns. We foster a collaborative, results-oriented, and creative environment where talent is nurtured, and ideas flourish, all aimed at delivering measurable success for those we serve.
Job Description
Are you a social media maestro with a passion for crafting compelling online narratives? Do you thrive in a remote work environment, eager to make a tangible impact on diverse brands? Branding & Marketing Solutions Limited, a dynamic and innovative digital marketing agency based in Ngara, Nairobi, is seeking a talented and self-motivated Digital Marketer with a specialized focus on Social Media Promotion to join our growing remote team.
In today’s fast-paced digital landscape, social media is more than just a platform – it’s a powerful engine for brand building, community engagement, and direct conversions. We are looking for an individual who deeply understands the nuances of various social channels, from established giants like Facebook, Instagram, and LinkedIn to emerging platforms like TikTok and Pinterest, and can strategically leverage them to achieve our clients’ business objectives. This role is crucial for enhancing our clients’ online presence, fostering meaningful interactions with their target audiences, and ultimately driving measurable results that align with their broader marketing goals.
As our Remote Digital Marketer for Social Media Promotion, you will be at the forefront of our clients’ online engagement strategies. You’ll be responsible for developing, implementing, and managing comprehensive social media campaigns that not only captivate but also convert. This isn’t just about routine posting; it’s about strategic thinking, creative execution, and continuous data-driven optimization. You’ll work closely with our content creation, graphic design, and analytics teams to ensure a cohesive, consistent, and impactful digital presence across all channels. Your ability to translate complex brand messages into engaging, shareable social content, identify and capitalize on emerging trends, and interact authentically and effectively with online communities will be key to your success and our clients’ growth. You will also be instrumental in monitoring social media trends, tools, and applications, and advising on new and effective strategies to keep our clients ahead of the curve.
We believe in empowering our team members with autonomy and providing the resources they need to excel, even from a remote setting. You’ll have the flexibility to manage your own schedule while ensuring deadlines are met and performance targets are exceeded. This is an exciting opportunity for a proactive and innovative marketer to contribute significantly to a diverse portfolio of clients, ranging from local businesses in Kenya to regional enterprises across various industries. If you’re ready to take ownership of social media strategies, drive engagement, elevate brand visibility, and report on tangible ROI from the comfort of your remote workspace, we encourage you to apply and become a vital part of our forward-thinking team. Join us in shaping the digital future for our esteemed clients.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with client goals.
- Create, curate, and manage engaging content (text, image, video) for various social media platforms.
- Plan and execute paid social media campaigns (e.g., Facebook Ads, Instagram Ads) with a focus on ROI.
- Monitor social media channels for trends, engagement opportunities, and competitor activities.
- Analyze social media performance data, generate reports, and provide actionable insights for optimization.
- Engage with online communities, respond to comments and messages, and manage online reputation.
- Stay updated with the latest social media trends, best practices, and algorithm changes.
- Collaborate with internal teams (content, design, sales) to ensure brand consistency and campaign synergy.
- Identify and evaluate new social media tools and technologies to enhance campaign effectiveness.
Required Skills
- Proven experience in social media management and digital marketing.
- Expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
- Strong understanding of social media analytics tools and reporting.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite basics).
- Excellent written and verbal communication skills.
- Ability to develop and execute creative and results-driven social media campaigns.
- Demonstrated ability to work independently and manage multiple projects remotely.
- Strong analytical skills to interpret data and make informed decisions.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing platforms.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Basic knowledge of SEO/SEM principles.
- Experience working in a digital marketing agency environment.
- Video editing skills for social media content.
Perks & Benefits
- Fully remote work model, offering ultimate flexibility.
- Opportunities for continuous professional development and training.
- A collaborative and supportive team environment.
- Competitive salary package.
- Access to cutting-edge marketing tools and technologies.
- Opportunity to work with diverse clients and industries.
- Performance-based bonuses and recognition programs.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We look forward to reviewing your application and learning how your expertise can contribute to our clients’ success.