About Company
Are you a dynamic digital marketer looking to make a significant impact? At Career.zycto, we are revolutionizing the recruitment landscape with innovative technology and human-centric solutions. We’re a forward-thinking platform dedicated to connecting top talent with leading opportunities, and we believe in fostering an environment where creativity thrives. For a digital marketer, this means a chance to shape our brand’s online narrative, attract diverse talent pools, and drive engagement across critical digital channels. We value proactive thinkers who are eager to implement cutting-edge SEO and social media strategies, making Career.zycto an ideal place to grow your career and leave your mark.
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Job Description
Career.zycto is seeking an innovative and results-driven Digital Marketer with a strong focus on SEO and social media to join our dynamic team in Camp Caval, Curepipe. This is an exciting opportunity for a passionate individual to elevate our online presence, enhance brand visibility, and drive meaningful engagement across various digital platforms. You will be instrumental in crafting and executing comprehensive digital marketing strategies that attract top talent and clients to our platform, ultimately contributing to our mission of connecting great people with great opportunities.
In this pivotal role, you will take ownership of our search engine optimization initiatives, ensuring that Career.zycto consistently ranks high for relevant keywords. This includes conducting thorough keyword research, performing competitive analysis, optimizing website content for maximum impact, managing technical SEO aspects such as site speed and mobile responsiveness, and building high-quality backlinks through strategic outreach. Your expertise will directly contribute to increasing organic traffic, improving our digital footprint, and establishing us as a thought leader in the recruitment technology space.
Beyond SEO, you will be the voice of Career.zycto across our social media channels. You will be responsible for developing engaging content strategies that resonate with our target audiences, managing daily posts across platforms like LinkedIn, Facebook, and Instagram, actively interacting with our community, and analyzing performance metrics to refine future campaigns. From crafting compelling ad copy that drives conversions to creating visually appealing graphics and videos that tell our brand story, your creativity will be essential in fostering a vibrant online community and strengthening our brand reputation.
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We are looking for someone who is not just a strategist but also a hands-on executor, capable of translating ideas into tangible results. You should be comfortable working independently while also collaborating closely with our content, sales, and recruitment teams to ensure a cohesive brand message and integrated campaigns. If you thrive in a fast-paced environment, are passionate about digital trends, possess a keen eye for detail, and are eager to make a significant impact, we encourage you to apply and help us shape the future of recruitment.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.
- Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
- Optimize website content, meta descriptions, headings, and other on-page elements for search engines.
- Manage and execute link-building initiatives to enhance domain authority and search engine visibility.
- Create, curate, and manage engaging content for all social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
- Develop and maintain social media content calendars and scheduling across various channels.
- Monitor social media channels for trends, engagement, and customer feedback, responding appropriately to foster community.
- Plan, launch, and optimize social media advertising campaigns to achieve specific marketing objectives.
- Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Collaborate with content creators, designers, and other marketing team members to produce compelling digital assets.
- Stay up-to-date with the latest SEO and social media trends, tools, and best practices, proactively recommending new strategies.
Required Skills
- Proven experience (minimum 2 years) as a Digital Marketer with a strong focus on SEO and social media.
- In-depth knowledge of SEO best practices, algorithms, and ranking factors.
- Proficiency with essential SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Demonstrable experience managing, growing, and engaging social media channels for a brand.
- Excellent written and verbal communication skills in English.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Familiarity with content management systems (CMS) like WordPress.
- Ability to work independently, manage multiple projects, and collaborate effectively as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with email marketing platforms and CRM systems.
- Basic graphic design skills (e.g., Canva, Adobe Photoshop) for social media content.
- Knowledge of local Mauritian market trends and consumer behavior.
- Proficiency in French is a significant advantage.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits.
- Generous annual leave and sick leave policies.
- Opportunities for professional development, training, and continuous learning.
- A collaborative, inclusive, and supportive work environment.
- Modern office space located in a vibrant area of Curepipe.
- Regular team-building activities and social events.
How to Apply
If you are a driven Digital Marketer passionate about SEO and social media, and you’re eager to contribute to a forward-thinking company, we want to hear from you! Please prepare your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. To submit your application, please click on the link below to apply for the job.
