About Company
Rogers Capital Technology Services is a leading provider of innovative IT solutions and services in Mauritius. As part of the diversified Rogers Group, we empower businesses with cutting-edge technology, consulting, and digital transformation initiatives. Our expertise spans cloud solutions, cybersecurity, enterprise applications, and IT infrastructure. We are committed to fostering a culture of innovation, excellence, and continuous learning, driving digital advancement across the island and beyond. Join a team that values creativity, collaboration, and making a real impact in the technological landscape.
Job Description
We are seeking a highly motivated and results-driven Digital Marketer with expertise in SEO and social media to join our dynamic team at Rogers Capital Technology Services in Vacoas. This is a pivotal role for an individual passionate about digital innovation, eager to enhance our online presence, drive organic growth, and build strong brand engagement across various digital channels. You will be instrumental in crafting, implementing, and optimizing our digital marketing strategies to elevate brand visibility, attract new leads, and foster meaningful connections with our target audience.
Your primary focus will be on elevating our search engine rankings through comprehensive SEO practices, including in-depth keyword research, on-page and off-page optimization, technical SEO audits, and link-building strategies. You will continuously monitor search performance, analyze data, and adapt strategies to evolving search algorithms and market trends to ensure our content is easily discoverable and highly ranked. Beyond SEO, you will develop and execute compelling social media strategies, creating engaging content, managing community interactions, and running targeted social media advertising campaigns across platforms like LinkedIn, Facebook, and Instagram. This includes content curation, scheduling, and performance analysis to maximize reach and engagement.
Collaboration is key in this role. You will work closely with content creators, sales teams, and product specialists to develop high-quality, SEO-friendly material and ensure alignment of digital efforts with overarching business objectives. Utilizing web analytics tools (e.g., Google Analytics, SEMrush, Hootsuite), you will track performance, generate insightful reports, and provide data-driven recommendations for optimization. We are looking for a strategic thinker who can not only execute but also contribute to our overall digital marketing roadmap, identify new opportunities, experiment with innovative approaches, and stay ahead of industry best practices. If you are a proactive problem-solver with a strong analytical mindset and a creative flair for digital storytelling, we encourage you to apply and help us shape the future of technology in Mauritius.
Key Responsibilities
- Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, and link building.
- Manage and optimize social media profiles, content calendars, and engagement strategies across key platforms (LinkedIn, Facebook, Instagram, etc.).
- Conduct regular SEO audits and competitive analysis to identify growth opportunities and areas for improvement.
- Create, curate, and manage engaging content for social media and other digital channels, ensuring brand consistency and relevance.
- Monitor, analyze, and report on SEO and social media performance using various analytics tools, providing actionable insights and recommendations.
- Manage and optimize paid social media campaigns to drive lead generation and brand awareness.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive digital campaigns.
- Stay up-to-date with the latest SEO trends, algorithm changes, and social media best practices.
- Assist in the development and execution of email marketing campaigns and other digital initiatives as needed.
- Identify new digital marketing opportunities and implement innovative strategies to enhance online presence and engagement.
Required Skills
- Proven experience in SEO (on-page, off-page, technical)
- Demonstrable experience in social media strategy and management
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
- Experience with web analytics tools (e.g., Google Analytics 4)
- Strong understanding of social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager)
- Excellent written and verbal communication skills in English
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creative thinking and problem-solving abilities
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Certifications in Google Analytics, Google Ads, or relevant SEO/Social Media platforms
- Experience with content management systems (CMS) like WordPress
- Familiarity with marketing automation platforms
- Experience in the IT services or technology industry
Perks & Benefits
- Competitive salary package
- Health and wellness programs
- Professional development and training opportunities
- Dynamic and collaborative work environment
- Opportunity to work with cutting-edge technologies
- Employee recognition programs
- Generous leave policy
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Rogers Capital Technology Services.