About Company
Insight Afrika is a dynamic and innovative marketing and communications agency based in Kigali, Rwanda. We are passionate about crafting compelling narratives and strategies that connect brands with their audiences across Africa and beyond. With a deep understanding of the local market landscape and a global perspective, we specialize in delivering tailored solutions in brand strategy, public relations, digital marketing, content creation, and experiential marketing. Our team is a vibrant mix of creative thinkers, strategists, and digital natives, united by a commitment to excellence and a desire to drive impactful results for our diverse portfolio of clients, which range from startups to established multinational corporations. At Insight Afrika, we believe in fostering a collaborative and supportive environment where creativity thrives, and every team member contributes to our collective success and client growth.
Job Description
Are you a highly creative and self-motivated Digital Marketer with a passion for driving online engagement and measurable results? Insight Afrika is searching for an exceptional Digital Marketer to join our growing team in a full-time, remote capacity. This is an exciting opportunity for an individual who thrives in a fast-paced agency environment, possesses a keen eye for innovative campaigns, and can execute diverse digital strategies from the comfort of their home in Kicukiro, Kigali.
As our Digital Marketer, you will be instrumental in shaping and executing the digital presence for our clients across various industries. Your role will involve a blend of strategic planning, content creation, campaign management, and performance analysis. We are looking for someone who doesn’t just follow trends but anticipates them, someone who understands the nuances of different digital platforms and how to leverage them to tell compelling brand stories and achieve specific business objectives. You’ll be responsible for developing comprehensive digital marketing plans that integrate SEO, SEM, social media marketing, email marketing, and content marketing initiatives.
We value creativity, analytical prowess, and a proactive approach. You will work closely with our strategy and creative teams to ensure digital campaigns are aligned with overall brand messaging and business goals. This role requires a professional who is comfortable managing multiple projects simultaneously, possesses strong organizational skills, and can communicate effectively in a remote setting. If you’re a digital wizard who enjoys experimenting with new technologies, analyzing data to refine strategies, and consistently exceeding expectations, we encourage you to apply. This position offers a unique chance to contribute significantly to diverse client portfolios, enhancing their digital footprint and driving their success in the dynamic African market. Your ability to adapt quickly, learn new tools, and stay updated with the latest digital marketing trends will be key to your success. We are looking for a thought leader who can bring fresh ideas and innovative solutions to the table, helping our clients navigate the ever-evolving digital landscape with confidence and creativity.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, display ads).
- Create engaging and high-quality content for websites, blogs, social media posts, and email newsletters, aligning with brand voice and marketing objectives.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve performance targets.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify opportunities and inform strategy.
- Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics, social media insights), providing actionable insights and recommendations.
- Collaborate with the creative team to develop visually appealing and effective digital assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure continuous innovation.
- Manage client communication regarding campaign progress, results, and strategic adjustments.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Develop and execute email marketing strategies, including list segmentation, campaign creation, and performance tracking.
Required Skills
- Proven experience (3+ years) in digital marketing, preferably within an agency setting.
- Expertise in SEO, SEM (Google Ads), social media marketing (Facebook, Instagram, LinkedIn, X, TikTok), and email marketing platforms.
- Strong understanding of content marketing principles and experience in creating diverse content types.
- Proficiency with Google Analytics, Google Search Console, and other web analytics tools.
- Excellent written and verbal communication skills in English, with a strong ability to craft compelling copy.
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines.
- A portfolio showcasing successful digital marketing campaigns and creative content.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Self-motivated, proactive, and capable of working independently in a remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite basics) for creating social media visuals.
- Familiarity with marketing automation platforms.
- Knowledge of the Rwandan and broader East African market landscape.
- Fluency in Kinyarwanda is a plus.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible work-from-home arrangement, promoting work-life balance.
- Opportunity to work with a diverse portfolio of clients and impactful projects.
- Continuous professional development and learning opportunities.
- Collaborative and supportive team environment, even remotely.
- Contribution to a growing and innovative agency.
- Access to cutting-edge digital marketing tools and resources.
How to Apply
Interested candidates are invited to submit their comprehensive CV/resume along with a compelling cover letter detailing their relevant experience and why they are the ideal fit for this role. Please include a link to your portfolio or examples of successful digital marketing campaigns you’ve managed. Ensure your application clearly addresses the required skills and qualifications. Click the application link below to apply for this job. Only shortlisted candidates will be contacted for an interview.