About Company
Join Career.zycto, a dynamic force in leveraging cutting-edge data to redefine marketing strategies. We empower businesses to achieve unprecedented digital growth through insightful analytics and innovative campaign optimization. At Career.zycto, a Digital Marketing Analyst discovers an environment where their expertise directly impacts client success, translating complex data into actionable strategies that drive real-world results. We champion a collaborative culture, offering the autonomy and resources needed to thrive while embracing remote flexibility. If you’re passionate about uncovering trends and shaping the future of digital engagement, your next impactful chapter starts here.
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Job Description
Career.zycto is seeking a highly analytical and results-driven Digital Marketing Analyst for a remote contract position. In this pivotal role, you will be instrumental in optimizing our clients’ digital marketing performance through meticulous data analysis, strategic insights, and actionable recommendations. You will dive deep into various marketing channels, including SEO, SEM, social media, email marketing, and content marketing, to uncover trends, identify opportunities for improvement, and measure campaign effectiveness. Your day-to-day will involve translating complex raw data into clear, compelling narratives, creating detailed reports, and providing strategic counsel that directly informs and refines marketing initiatives.
This role requires a keen eye for detail, a strong understanding of digital marketing principles, and expert proficiency with leading analytics platforms. You will collaborate closely with marketing managers, content creators, and client stakeholders, acting as a trusted advisor to ensure data-driven decisions are at the forefront of all strategies. We expect you to not only report on past performance but also to proactively identify emerging opportunities, forecast future trends, and recommend innovative tactics that enhance ROI and achieve predefined business objectives. If you are passionate about uncovering hidden insights within data, possess an insatiable curiosity for digital trends, and thrive in a remote, dynamic environment where your contributions directly influence success, we encourage you to apply. This is an excellent opportunity for a seasoned analyst to make a significant impact on diverse projects across various industries, shaping the future of digital engagement for our valued clients.
Key Responsibilities
- Conduct in-depth analysis of digital marketing campaign performance across various channels (SEO, SEM, Social Media, Email, Display, Content).
- Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
- Identify trends, patterns, and opportunities for optimization to improve campaign ROI and achieve client goals.
- Perform A/B testing analysis and provide recommendations for continuous improvement.
- Collaborate with marketing managers and client teams to define measurement strategies and reporting requirements.
- Present findings and strategic recommendations to internal teams and clients in a clear, concise, and compelling manner.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Assist in setting up tracking and analytics tools to ensure data accuracy and integrity.
- Contribute to strategic planning by forecasting performance and identifying growth opportunities.
Required Skills
- Proven experience as a Digital Marketing Analyst or similar analytical role.
- Expert proficiency with Google Analytics, Google Tag Manager, and Google Search Console.
- Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
- Advanced Excel skills (pivot tables, VLOOKUP, data visualization).
- Experience with data visualization tools (e.g., Google Data Studio, Tableau, Power BI).
- Excellent analytical, problem-solving, and critical thinking abilities.
- Strong communication and presentation skills, both written and verbal.
- Ability to work independently and manage multiple projects in a remote setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Familiarity with marketing automation tools.
- Knowledge of SQL for data extraction and manipulation.
- Certifications in Google Analytics, Google Ads, or similar platforms.
Perks & Benefits
- Flexible remote work environment.
- Opportunity to work on diverse and impactful client projects.
- Collaborative and supportive team culture.
- Professional development and learning opportunities.
- Competitive contract rates.
- Autonomy to manage your workload effectively.
How to Apply
Interested candidates are invited to submit their detailed resume and a cover letter outlining their relevant experience and analytical achievements. Please click on the application link below to apply directly. We look forward to reviewing your application and learning how your expertise can contribute to Career.zycto’s success.
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