About Company
Are you ready to transform your digital marketing skills into tangible growth for a dynamic HR solutions provider? Career.zycto is a forward-thinking firm dedicated to connecting top talent with innovative companies across various sectors. We foster a culture of learning, creativity, and impact, offering a stimulating environment where your strategic thinking and execution will directly shape our brand’s online presence and outreach. Join a team where your contributions are highly valued, and your professional development is a priority as you help us attract the best in the business.
Job Description
Career.zycto is seeking an enthusiastic and results-driven Digital Marketing Associate to join our growing team in Berger, Lagos. This is an incredible opportunity for a creative and analytical individual to make a significant impact on our brand’s online presence and lead generation efforts. As a Digital Marketing Associate, you will play a crucial role in planning, executing, and optimizing our digital marketing campaigns across various channels, including social media, email, SEO, and content marketing.
Your primary mission will be to enhance our brand visibility, drive qualified traffic to our platforms, and ultimately contribute to our talent acquisition and client engagement goals. You’re not just executing tasks; you’ll be an integral part of shaping our digital strategy, bringing fresh ideas to the table, and continually testing new approaches to achieve measurable outcomes. We are looking for someone who is passionate about the ever-evolving digital landscape, possesses a strong understanding of current marketing trends, and is eager to grow their career within a supportive and innovative environment. If you thrive in a fast-paced setting, enjoy collaborating with a diverse team, and are committed to delivering excellence, we encourage you to apply. This role offers ample opportunities for professional development and direct mentorship, allowing you to refine your skills and take on increasing levels of responsibility.
Key Responsibilities
- Develop, implement, and manage social media strategies and content across platforms (LinkedIn, Facebook, Instagram, Twitter) to increase brand awareness and engagement.
- Assist in the creation and distribution of engaging content, including blog posts, articles, infographics, and video scripts, optimized for SEO and audience appeal.
- Support SEO efforts, including keyword research, on-page optimization, and monitoring search rankings.
- Execute email marketing campaigns, from list segmentation and content creation to A/B testing and performance analysis.
- Monitor and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics), identifying trends and insights.
- Conduct market research and competitor analysis to identify opportunities for growth and improvement.
- Collaborate with the sales and talent acquisition teams to ensure marketing efforts align with business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage and update the company website content using a CMS.
- Contribute to the development of landing pages and lead generation funnels.
Required Skills
- Proven experience (2+ years) in digital marketing, preferably in a fast-paced agency or in-house marketing role.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, email marketing software like Mailchimp/Constant Contact).
- Excellent written and verbal communication skills in English, with a keen eye for detail and compelling storytelling.
- Ability to analyze data, draw actionable insights, and present findings clearly.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Self-motivated, proactive, and able to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Certification in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for creating social media visuals.
- Experience with CRM systems.
- Knowledge of the Nigerian job market or HR industry.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits.
- Opportunities for continuous learning and professional development.
- A vibrant and collaborative work environment.
- Regular team-building activities and social events.
- Mentorship and career growth opportunities within a rapidly expanding company.
How to Apply
If you are a driven Digital Marketing Associate looking to make a significant impact, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you.