About Company
Imagine a role where your strategic vision directly influences brand narratives and market impact. Career.zycto empowers Digital Marketing Content Strategists to do just that, creating engaging experiences that resonate across diverse platforms. We are a forward-thinking firm dedicated to pushing the boundaries of digital content, fostering an environment where innovation and analytical insight converge. Here, your expertise will be pivotal in translating complex ideas into captivating stories, driving significant engagement and measurable results for our partners. Join a vibrant team committed to continuous growth, professional development, and collaborative success in the ever-evolving digital landscape.
Advertisement
Job Description
Are you a visionary storyteller with a knack for translating business objectives into compelling digital content strategies? Career.zycto is seeking an experienced Digital Marketing Content Strategist to elevate our clients’ online presence and engagement. In this pivotal role, you will be the architect of comprehensive content plans, seamlessly blending creativity with data-driven insights to produce impactful narratives across various digital channels. You’ll play a critical role in shaping brand voices, driving organic growth, and fostering strong audience connections. This is an exciting opportunity for a strategic thinker who thrives in a dynamic environment and is passionate about leveraging content to achieve measurable marketing goals. You will work closely with cross-functional teams, including SEO specialists, social media managers, designers, and account managers, to ensure content excellence and strategic alignment. Your expertise will not only guide content creation but also analyze its performance, continuously optimizing for superior results and demonstrating clear ROI. Join us in Fabreville, Laval, and help us craft the future of digital content.
Key Responsibilities
- Develop, implement, and manage comprehensive content strategies that align with client business goals and target audience needs.
- Conduct thorough content audits, competitive analysis, keyword research, and user behavior analysis to identify content opportunities and gaps.
- Oversee the entire content lifecycle, from ideation and planning to creation, distribution, promotion, and performance measurement across multiple platforms.
- Collaborate with internal teams (SEO, social media, design, video production, account management) to ensure content consistency, brand alignment, and strategic integration.
- Create and manage editorial calendars, content workflows, and production schedules to ensure timely delivery of high-quality assets.
- Ensure all content is optimized for search engines (SEO), user experience (UX), accessibility, and conversion.
- Analyze content performance using various analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide actionable insights and recommendations for continuous improvement.
- Stay current with the latest digital marketing trends, content technologies, platform changes, and industry best practices.
Required Skills
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of demonstrable experience in digital content strategy, content marketing, or a similar role.
- Proven track record of developing and executing successful content strategies that drive measurable results (e.g., increased traffic, engagement, conversions).
- Expert-level understanding of SEO principles, keyword research, and content optimization techniques.
- Proficiency with major content management systems (CMS) and digital analytics platforms (e.g., Google Analytics, Google Search Console).
- Exceptional written and verbal communication skills in English, with a strong portfolio of strategic content samples.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Preferred Qualifications
- Master's degree or relevant certifications (e.g., Google Analytics Certification, HubSpot Content Marketing Certification).
- Bilingualism (English and French) is a significant asset.
- Experience working in a marketing agency environment or managing content for diverse client portfolios.
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO) principles.
- Experience with AI content generation tools and understanding of ethical usage.
Perks & Benefits
- Competitive salary package and performance-based bonus structure.
- Comprehensive group health, dental, and vision insurance plan.
- Generous paid time off, including vacation, sick days, and personal days.
- Opportunities for professional development, training, and continuous learning.
- Dynamic, collaborative, and inclusive work environment.
- Modern office space in Fabreville, Laval with state-of-the-art tools and technology.
- Regular team-building events, social activities, and company-sponsored lunches.
- Flexible work arrangements to support work-life balance.
How to Apply
Interested candidates are invited to submit their resume, a compelling cover letter outlining their strategic vision, and a portfolio showcasing their best content strategy work and measurable results. Please click on the application link below to apply directly.
Advertisement
