About Company
Are you a visionary content creator eager to shape digital narratives? At Career.zycto, we empower talent to thrive in a dynamic, results-driven environment, crafting impactful strategies that resonate globally. We specialize in connecting top-tier professionals with leading opportunities across diverse industries. For a Digital Marketing Content Strategist, this means unparalleled scope to innovate, lead creative campaigns, and drive measurable growth for our diverse clientele. Join a team where your expertise in digital storytelling and strategic planning is not just valued, but central to our mission of achieving marketing excellence and elevating brand presence. Your impact here will be immediate and significant.
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Job Description
Are you an innovative and results-driven Digital Marketing Content Strategist looking for an exciting opportunity to lead impactful campaigns in the vibrant market of Dubai? Career.zycto is seeking a highly skilled and creative professional to join our dynamic marketing team in Naif. In this pivotal role, you will be instrumental in defining, developing, and executing our comprehensive content strategy across all digital channels, ensuring alignment with our brand objectives and business goals.
As our Digital Marketing Content Strategist, you will be the architect of our digital narrative. Your day-to-day will involve diving deep into market trends, competitor analysis, and audience insights to identify opportunities for engaging and relevant content. You will be responsible for mapping out the content journey from ideation to publication, covering a wide array of formats including compelling website copy, engaging blog posts, insightful articles, dynamic social media content, captivating video scripts, and powerful email campaigns. A critical aspect of your role will be to optimize all content for search engines (SEO), ensuring maximum visibility and organic reach, driving qualified traffic and conversions.
You will manage the editorial calendar, coordinating with internal teams—including marketing, design, and sales—to ensure a consistent brand voice and message across all touchpoints. This role requires a blend of strategic thinking, hands-on content creation, and strong analytical capabilities. You’ll regularly monitor and analyze content performance using various analytics tools, providing data-driven recommendations for continuous improvement and demonstrating ROI. Your expertise will not only enhance our online presence but also foster deeper customer engagement and ultimately contribute to our growth in the competitive digital landscape. If you possess a passion for storytelling, a keen eye for detail, and a proven track record of developing successful content strategies that deliver measurable results, we invite you to contribute your talent to Career.zycto and help shape our future.
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Key Responsibilities
- Develop and implement comprehensive content strategies aligned with business objectives and target audience needs.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify content opportunities.
- Oversee the creation of high-quality, engaging content across various formats including blogs, articles, website copy, social media posts, video scripts, and email campaigns.
- Manage and maintain an editorial calendar, ensuring timely delivery and publication of all content initiatives.
- Optimize all digital content for SEO to maximize organic reach, drive traffic, and improve search engine rankings.
- Analyze content performance using analytics tools, providing regular reports on KPIs and actionable insights for optimization.
- Ensure brand voice, tone, and messaging consistency across all digital platforms and communication channels.
- Collaborate closely with marketing, design, sales, and product teams to integrate content strategies with broader campaigns.
- Stay current with digital marketing trends, content best practices, and algorithm updates to maintain a competitive edge.
Required Skills
- Minimum of 4 years of proven experience in digital marketing and content strategy.
- Exceptional writing, editing, and proofreading skills in English, with a strong portfolio of published work.
- Proficiency in SEO principles and practices, including keyword research (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Strong understanding of content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
- Demonstrated analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management, organizational, and time management abilities.
- Familiarity with various social media platforms and their content best practices.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with marketing automation platforms and CRM systems.
- Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
- Certifications in Digital Marketing, Content Marketing, or SEO.
- Understanding of the MENA regional market and cultural nuances in content creation.
- Experience with video content strategy and scriptwriting.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health insurance coverage.
- Generous annual leave and public holidays.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and supportive work environment.
- Visa sponsorship for eligible international candidates.
- Exposure to diverse industry projects and a vibrant market.
- Performance-based bonuses and incentives.
How to Apply
Ready to make your mark as a Digital Marketing Content Strategist with Career.zycto? We encourage all qualified candidates to submit their application by clicking the link below. Please ensure your resume and cover letter highlight your relevant experience and how you meet the requirements of this role. We look forward to reviewing your application and exploring how your unique skills can contribute to our team’s success.
