About Company
Imagine a place where your digital marketing prowess directly shapes brand narratives and market impact. Career.zycto is that dynamic environment, a forward-thinking entity dedicated to fostering innovative growth and amplifying digital footprints across diverse sectors. For a Digital Marketing Coordinator eager to transform ideas into measurable results, we offer unparalleled opportunities for creativity, skill development, and strategic contribution. Join a collaborative team where your insights are valued, and your career trajectory is truly yours to define in the vibrant heart of Würzburg.
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Job Description
Are you a passionate and driven digital marketing professional with a flair for captivating online audiences and a meticulous eye for detail? Career.zycto is seeking a highly motivated Digital Marketing Coordinator to join our growing team in Sanderau, Würzburg. This pivotal role offers an exciting opportunity to contribute significantly to our comprehensive digital strategies, driving brand awareness, engagement, and conversion across various platforms.
As our Digital Marketing Coordinator, you will be instrumental in the planning, execution, and optimization of our digital campaigns. You will work closely with our marketing and sales teams, translating business objectives into compelling online content and measurable marketing initiatives. This role is perfect for someone who thrives in a fast-paced environment, embraces new technologies, and is eager to make a tangible impact on our digital presence. You will be responsible for managing various digital channels, ensuring brand consistency, and analyzing performance data to continually refine our approach. This includes everything from search engine optimization (SEO) and paid advertising (SEM) to engaging social media content and targeted email campaigns.
We are looking for an individual who is not only proficient in the technical aspects of digital marketing but also possesses a creative mindset to develop innovative campaigns that resonate with our target audience. You’ll have the chance to explore cutting-edge tools and methodologies, contributing to a culture of continuous improvement and digital excellence. This role demands a proactive individual who can manage multiple projects simultaneously, adapt to evolving digital trends, and demonstrate a keen analytical ability to interpret data and make data-driven decisions. Career.zycto believes in empowering our team members, providing them with the resources and autonomy to excel. This position offers a fantastic platform for a motivated individual to grow their career, develop advanced skills, and become a key player in shaping our digital future. If you are ready to take on a challenging yet rewarding role where your contributions are recognized and celebrated, we encourage you to apply and become an integral part of our success story.
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Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
- Create compelling and relevant content for websites, blogs, social media, and email newsletters.
- Monitor and analyze campaign performance using web analytics tools (e.g., Google Analytics), providing regular reports and actionable insights.
- Manage social media presence, engaging with the online community and fostering brand loyalty.
- Assist in the optimization of website content and landing pages for SEO and user experience.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with internal teams (sales, product development) to ensure consistent brand messaging and integrated campaign strategies.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Stay up-to-date with the latest digital marketing technologies and best practices.
Required Skills
- 2+ years of experience in digital marketing or a related field.
- Proven experience with SEO/SEM best practices and tools.
- Proficiency in social media management platforms and content creation.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills in both German (B2/C1 minimum) and English (C1/C2 minimum).
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and project management skills.
- Familiarity with CRM and email marketing platforms.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with content management systems (CMS) like WordPress.
- Knowledge of basic graphic design principles and tools (e.g., Canva, Adobe Creative Suite).
- Experience with A/B testing and conversion rate optimization (CRO).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness programs.
- Generous vacation policy and flexible working hours.
- Opportunities for professional development and continuous learning (courses, certifications).
- Modern office environment in a vibrant district with excellent public transport links.
- Collaborative and supportive team culture with regular team events.
- Access to cutting-edge digital marketing tools and technologies.
- Company pension scheme.
How to Apply
To apply for this exciting opportunity, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for Career.zycto. Click the application link below to proceed with your submission.
