About Company
Is your expertise in digital strategy ready to shape the future of talent acquisition? Career.zycto is a dynamic and forward-thinking organization dedicated to connecting top-tier talent with innovative opportunities, fostering growth for both individuals and companies. We thrive on leveraging cutting-edge technology and creative strategies to make meaningful career matches. As a Digital Marketing Executive, you’ll find an environment ripe for innovation, where your strategic vision directly impacts our brand presence, client engagement, and ultimately, our mission to empower careers. Join a team where your analytical prowess and creative flair are not just valued, but essential to our success.
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Job Description
As our Digital Marketing Executive – Flexible Time at Career.zycto, you will be a pivotal force in shaping our brand’s online presence and driving our growth initiatives. We’re seeking a visionary leader who can strategically plan, execute, and optimize our digital marketing efforts across all relevant platforms. This multifaceted role requires a blend of creative thinking, analytical rigor, and hands-on execution. You will be responsible for developing and managing comprehensive digital marketing campaigns designed to attract top-tier talent, engage with our client base, and enhance our overall market footprint. Your expertise will span across search engine optimization (SEO), search engine marketing (SEM), social media marketing, content strategy, email marketing, and web analytics. This isn’t merely about running campaigns; it’s about crafting a compelling digital narrative that resonates with our target audiences, drives qualified traffic, and ultimately converts interest into meaningful connections. We empower our team members with the flexibility to manage their work schedules, recognizing that autonomy and a healthy work-life balance contribute to peak performance. While we embrace flexibility, this role demands a proactive approach to meeting deadlines, collaborating effectively with cross-functional teams, and consistently delivering high-quality results. You will be instrumental in identifying market trends, leveraging data-driven insights to refine strategies, and ensuring our digital initiatives are aligned with Career.zycto’s overarching business objectives. You’ll collaborate closely with our talent acquisition specialists to understand candidate personas, with our client success teams to identify client needs, and with leadership to translate business goals into impactful digital strategies. From conceptualizing innovative campaigns and overseeing their execution across multiple channels to meticulously tracking performance metrics and providing detailed reports, your role will be diverse, challenging, and profoundly impactful. If you are a results-oriented digital marketing professional who thrives on strategic thinking, enjoys the freedom of a flexible work model, and is eager to make a significant contribution to a growing organization, Career.zycto provides an unparalleled opportunity to advance your career. We value individuals who are not only experts in their field but also proactive, excellent communicators, and possess a proven track record of achieving measurable success in a dynamic, fast-paced environment. Your ability to innovate and adapt will be crucial in navigating the ever-evolving digital landscape.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing).
- Lead the creation and optimization of engaging digital content, including website copy, blog posts, social media updates, and email newsletters.
- Manage and optimize paid advertising campaigns on platforms like Google Ads and social media, ensuring optimal ROI and target audience reach.
- Conduct thorough market research and competitor analysis to identify emerging trends and strategic opportunities.
- Monitor, analyze, and report on campaign performance using advanced analytics tools (e.g., Google Analytics), providing actionable insights and recommendations.
- Continuously optimize website and landing page performance for improved SEO rankings and enhanced user experience.
- Collaborate effectively with internal teams including talent acquisition, client success, and design to ensure brand consistency and campaign alignment.
- Manage the digital marketing budget efficiently and allocate resources strategically to maximize impact.
- Stay relentlessly up-to-date with the latest digital marketing trends, technologies, and best practices.
- Develop and execute A/B testing strategies to continuously improve campaign effectiveness and user engagement.
Required Skills
- Proven expertise in SEO, SEM, and Google Analytics.
- Strong understanding of social media marketing across major platforms (LinkedIn, Facebook, Instagram, Twitter).
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).
- Exceptional content creation and copywriting skills with an impeccable command of English.
- Demonstrable experience with successful paid advertising campaigns (PPC).
- Strong analytical capabilities and a data-driven approach to decision-making.
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a closely related field.
- Google Ads and Google Analytics certifications.
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Familiarity with marketing automation tools and platforms.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
- Previous experience within the recruitment, HR technology, or talent acquisition industry.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Flexible work schedule to support a healthy work-life balance.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off and company holidays.
- Ample opportunities for professional development and continuous learning.
- Dynamic, supportive, and collaborative work environment.
- The chance to contribute to a meaningful, mission-driven organization.
- Access to modern office facilities with collaborative spaces for hybrid work.
How to Apply
Interested candidates are encouraged to apply by clicking on the link below and submitting a detailed resume and a compelling cover letter through our designated application portal. Please highlight your relevant experience in digital marketing and articulate why you believe you are an ideal fit for Career.zycto and this flexible-time role. We look forward to reviewing your application.
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