About Company
Are you ready to redefine digital success? Career.zycto empowers businesses to achieve unparalleled online visibility and growth. We are a dynamic, forward-thinking agency that thrives on innovation, data-driven strategies, and fostering talent. Our collaborative environment in Glasgow is perfect for a Digital Marketing Executive who is passionate about SEO, PPC, and truly making an impact. Join a team where your expertise directly contributes to client triumphs and your career trajectory is limitless. We believe in continuous learning, celebrating achievements, and pushing the boundaries of what’s possible in digital marketing.
Advertisement
Job Description
Join Career.zycto as our new Digital Marketing Executive, a pivotal role crafted for an ambitious and results-oriented professional with a strong command of SEO, PPC, and broader growth strategies. Based in our vibrant Dennistoun office, you will be instrumental in shaping the digital presence and driving measurable outcomes for our diverse portfolio of clients. This isn’t just about managing campaigns; it’s about crafting comprehensive digital strategies that elevate brands, attract target audiences, and convert visitors into loyal customers.
We are looking for someone who breathes digital marketing, constantly staying ahead of industry trends and algorithm updates. You will be responsible for developing, implementing, and managing cutting-edge SEO strategies, encompassing technical SEO, on-page optimization, and sophisticated link-building initiatives. Simultaneously, you will design and execute highly effective PPC campaigns across various platforms, meticulously managing budgets, optimizing ad copy, and analyzing performance to maximize ROI.
Beyond the technical execution, a key aspect of this role involves identifying new growth opportunities. This means diving deep into market research, competitor analysis, and customer behaviour insights to inform strategic recommendations. You will collaborate closely with content creators, web developers, and account managers to ensure a unified and powerful digital presence. Reporting on campaign performance using analytics tools will be crucial, translating complex data into actionable insights for both internal teams and clients. Your ability to communicate these findings clearly and compellingly will be highly valued.
Advertisement
If you are a proactive problem-solver with an analytical mindset, a knack for creativity, and a relentless drive to achieve superior digital results, then Career.zycto offers an unparalleled opportunity to advance your career. We foster an environment of continuous learning and empower our team members to explore new technologies and methodologies. Come make a tangible difference and grow with us in the exciting world of digital marketing.
Key Responsibilities
- Develop and implement comprehensive SEO strategies (on-page, off-page, technical) to improve organic search rankings and visibility.
- Plan, execute, and manage successful PPC campaigns across Google Ads, Bing Ads, and social media platforms, ensuring optimal performance.
- Conduct in-depth keyword research and competitor analysis to identify new growth opportunities and inform strategy.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and SEMrush, providing actionable insights.
- Optimize website content, landing pages, and ad copy for maximum conversion, engagement, and user experience.
- Manage digital marketing budgets effectively, allocating resources strategically to maximize ROI.
- Stay up-to-date with the latest SEO, PPC, and broader digital marketing trends, algorithm changes, and best practices.
- Collaborate with content creators, design teams, and web developers to ensure integrated and cohesive digital strategies.
- Provide actionable insights, recommendations, and clear performance reports to clients and internal stakeholders.
- Conduct A/B testing on various elements of campaigns, including ads, landing pages, and calls-to-action, to continuously improve performance.
Required Skills
- Proven experience in developing and executing SEO strategies (technical, on-page, off-page).
- Expertise in managing and optimizing PPC campaigns across major platforms (e.g., Google Ads, Facebook Ads).
- Strong analytical skills with proficiency in Google Analytics and Google Search Console.
- Proficiency in keyword research and SEO/PPC analysis tools (e.g., SEMrush, Ahrefs, Moz).
- Excellent understanding of core digital marketing principles and best practices.
- Strong communication and presentation skills, capable of explaining complex data clearly.
- Ability to work both independently and collaboratively as part of a dynamic team.
- Demonstrated data-driven decision-making ability and a results-oriented approach.
Preferred Qualifications
- Google Ads and Google Analytics certifications.
- Experience with CRM and marketing automation platforms.
- Basic knowledge of HTML/CSS for website optimization tasks.
- Experience in lead generation, conversion rate optimization (CRO), and A/B testing methodologies.
- Familiarity with various Content Management Systems (CMS), particularly WordPress.
- Bachelor's degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Opportunities for continuous professional development and industry certifications.
- A collaborative, supportive, and innovative work environment.
- Generous annual holiday allowance.
- Modern office space located in the vibrant Dennistoun area of Glasgow.
- Regular team social events and company outings.
- Access to health and wellness programs.
- Company pension scheme.
How to Apply
Ready to take the next step in your digital marketing career? We encourage all qualified candidates to apply by clicking the link below. Please ensure your CV and a brief cover letter outlining your experience in SEO, PPC, and growth strategy are attached. We look forward to reviewing your application and exploring how you can contribute to Career.zycto’s success.
