About Company
Career.zycto empowers businesses to achieve unprecedented digital growth through innovative strategies and cutting-edge technology. We foster a dynamic, collaborative environment where creative minds thrive, turning ambitious ideas into tangible results for our diverse client portfolio. For a Digital Marketing Executive passionate about SEO, PPC, and data-driven growth, our agency offers an unparalleled platform to spearhead impactful campaigns. You’ll join a forward-thinking team committed to continuous learning and professional development, shaping the future of digital marketing from the vibrant heart of Weston-super-Mare. We champion autonomy and provide the resources needed to excel, ensuring your strategic contributions make a significant difference.
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Job Description
Are you a results-driven Digital Marketing Executive with a proven track record in elevating online presence and driving measurable growth? Career.zycto is seeking a dynamic and innovative professional to join our expanding team in Weston-super-Mare. This pivotal role is perfect for someone passionate about the evolving landscape of digital marketing, with a deep understanding of SEO, PPC, and broader growth strategies. You will be instrumental in developing, implementing, and managing comprehensive digital campaigns that enhance brand visibility, attract targeted traffic, and convert leads into loyal customers for our diverse range of clients.
As our Digital Marketing Executive, you will be at the forefront of crafting and executing bespoke digital strategies. You’ll manage paid advertising campaigns across various platforms, optimize search engine rankings, and identify new opportunities for user acquisition and retention. We’re looking for a strategic thinker who can not only analyze complex data to unearth actionable insights but also translate those insights into impactful marketing initiatives. This is an exciting opportunity to work in a collaborative environment where your ideas are valued, and your expertise directly contributes to client success and business expansion. If you thrive on challenges, possess a keen analytical mind, and are eager to make a significant impact in a rapidly growing agency, we encourage you to apply. Join us and shape the digital future.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Plan, execute, and optimize paid advertising campaigns (PPC) across Google Ads, social media platforms, and other relevant channels.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Monitor, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for optimization.
- Manage digital marketing budgets, ensuring efficient allocation of resources for maximum ROI.
- Collaborate with content creators, web developers, and designers to ensure cohesive digital marketing initiatives.
- Implement A/B testing and other experimentation methodologies to continually improve campaign effectiveness.
- Stay abreast of the latest digital marketing trends, tools, and best practices, integrating new strategies as appropriate.
- Contribute to the overall digital growth strategy, identifying new opportunities and innovative approaches.
- Provide regular performance updates and strategic recommendations to clients and internal stakeholders.
Required Skills
- Proven experience (4+ years) in a Digital Marketing Executive or similar role, specifically with SEO and PPC expertise.
- Demonstrable success in managing Google Ads and social media advertising campaigns with strong ROI.
- In-depth knowledge of SEO best practices, algorithm updates, and keyword research tools (e.g., SEMrush, Ahrefs).
- Proficiency with Google Analytics, Google Tag Manager, and other web analytics platforms.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to present complex information clearly.
- Proficiency in CRM and marketing automation platforms.
- Ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.
Preferred Qualifications
- Google Ads certification (Search, Display, Shopping).
- Google Analytics certification.
- Experience with advanced SEO tools and platforms (e.g., Screaming Frog, Moz).
- Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce Marketing Cloud).
- Experience in lead generation and conversion rate optimization (CRO) techniques.
- A degree in Marketing, Business, or a related field.
- Portfolio demonstrating successful digital marketing campaigns.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave allowance.
- Opportunities for continuous professional development and training.
- Support for industry certifications and courses.
- A vibrant, collaborative, and supportive work environment.
- Company social events and team-building activities.
- Modern office space in a central Weston-super-Mare location.
- Pension scheme contribution.
- Flexible working hours where possible.
How to Apply
Ready to make your mark with Career.zycto? We invite passionate and skilled digital marketing professionals to join our growing team. Please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.
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