About Company
Are you ready to redefine digital engagement and propel brands to new heights? Career.zycto is not just a recruitment firm; we’re architects of career pathways, connecting exceptional talent with pioneering opportunities across diverse sectors. Our dynamic environment champions innovation and strategic growth, making us the perfect launchpad for a Digital Marketing Executive passionate about SEO, PPC, and holistic growth strategies. Here, your expertise won’t just fill a role—it will shape campaigns, influence market presence, and drive tangible results for our clients. Join a team where your strategic vision in digital marketing is truly valued and empowered.
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Job Description
Career.zycto is actively seeking a highly motivated and results-driven Digital Marketing Executive to join our vibrant team in Hermitage of Braid, Edinburgh. This pivotal role is perfect for a strategic thinker with a proven track record in enhancing online visibility, driving traffic, and optimising conversion rates through comprehensive SEO, PPC, and broader digital growth strategies. You will be instrumental in developing, implementing, and managing cutting-edge digital marketing campaigns for a diverse portfolio of clients, ensuring their brand messages resonate with target audiences and achieve measurable success.
As a Digital Marketing Executive, you will be at the forefront of our clients’ digital presence, taking ownership of various aspects of their online marketing efforts. This involves in-depth keyword research, technical SEO audits, content optimisation, and link-building initiatives to bolster organic search rankings. Concurrently, you will be responsible for setting up, managing, and optimising pay-per-click campaigns across platforms like Google Ads and social media, meticulously monitoring budgets and performance to maximise ROI. Beyond technical execution, this role demands a creative problem-solver who can identify new growth opportunities, analyse market trends, and implement innovative strategies to expand digital reach and engagement. You will work collaboratively with internal teams and external stakeholders, providing expert insights and actionable recommendations to continually refine and elevate our digital marketing services. If you thrive in a fast-paced environment and possess a genuine passion for all things digital, we encourage you to apply and contribute your expertise to our growing success.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search ranking and drive qualified traffic.
- Conduct thorough keyword research, competitive analysis, and technical SEO audits, providing actionable recommendations.
- Plan, create, and manage effective PPC campaigns across Google Ads, Bing Ads, and social media platforms, optimising for conversions and ROI.
- Monitor, analyse, and report on website traffic, SEO performance, PPC campaign results, and overall digital marketing KPIs.
- Identify and execute content marketing opportunities, including blog posts, landing pages, and website copy, optimised for search engines and user engagement.
- Collaborate with content creators, web developers, and designers to ensure digital marketing initiatives are integrated and effective.
- Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
- Provide expert advice and support to clients on digital marketing strategies and performance.
- Manage digital marketing budgets effectively, ensuring maximum return on investment.
Required Skills
- Minimum of 3 years of hands-on experience in digital marketing, with a strong focus on SEO and PPC.
- Proficiency in Google Analytics, Google Search Console, Google Ads, and other relevant SEO/PPC tools (e.g., SEMrush, Ahrefs, Moz).
- Demonstrable experience in managing successful PPC campaigns with a clear understanding of bidding strategies, ad copy optimisation, and landing page best practices.
- In-depth knowledge of on-page, off-page, and technical SEO principles and best practices.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills, capable of producing compelling ad copy and clear reports.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Familiarity with various CMS platforms (e.g., WordPress) and basic HTML/CSS.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with social media advertising platforms (Facebook Ads Manager, LinkedIn Ads).
- Knowledge of conversion rate optimisation (CRO) techniques.
- Experience working with various industries or client types within an agency setting.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Hybrid work model for flexibility.
- Opportunities for continuous professional development and training.
- Generous holiday allowance.
- Health and wellness programs.
- Pension scheme.
- Collaborative and supportive team environment.
- Regular team social events and activities.
- Modern office space in a picturesque part of Edinburgh.
How to Apply
If you are a passionate Digital Marketing Executive looking to make a significant impact, we encourage you to apply! Please click on the application link below to submit your CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you.
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