About Company
Career.zycto isn’t just a workplace; it’s a launchpad for digital innovation. We are a dynamic, forward-thinking agency dedicated to crafting impactful online strategies for diverse clients. Our collaborative environment thrives on creativity, data-driven decisions, and continuous learning. For a Digital Marketing Executive, this means unparalleled opportunities to hone your skills across SEO, PPC, and growth hacking, working alongside passionate experts to deliver measurable results and shape the future of digital presence.
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Job Description
Career.zycto is on the lookout for an ambitious and results-driven Digital Marketing Executive to join our vibrant team in Sandy Row, Belfast. This pivotal role is perfect for a strategic thinker with a passion for driving online growth through a blend of SEO, PPC, and broader digital marketing initiatives. You will be instrumental in crafting, executing, and optimizing digital campaigns that enhance our clients’ online visibility, attract targeted traffic, and convert leads into loyal customers. If you thrive in a dynamic agency environment, possess a deep understanding of search engine algorithms, paid advertising platforms, and conversion rate optimization, and are eager to make a tangible impact, we want to hear from you. This is more than just a job; it’s an opportunity to shape digital strategies, leverage cutting-edge tools, and contribute directly to the success of diverse businesses across various sectors. We foster a culture of innovation and continuous improvement, providing the resources and support you need to excel and expand your expertise. You will collaborate closely with cross-functional teams, including content creators, web developers, and account managers, ensuring seamless campaign execution and alignment with client objectives. Your expertise will be crucial in translating complex data into actionable insights, driving continuous improvement, and delivering exceptional ROI for our clients, helping them achieve their business goals and stay ahead in a competitive digital landscape.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies, including keyword research, on-page, off-page, and technical SEO.
- Plan, execute, and optimize successful PPC campaigns across Google Ads, Bing Ads, and social media platforms (e.g., Facebook, LinkedIn).
- Conduct in-depth analysis of website traffic, user behaviour, and campaign performance using Google Analytics and other reporting tools.
- Monitor, analyze, and report on key performance indicators (KPIs) to identify trends, insights, and opportunities for optimization.
- Collaborate with content creators to ensure SEO best practices are integrated into all content creation and distribution efforts.
- Manage campaign budgets effectively, ensuring maximum ROI and adherence to client objectives.
- Stay abreast of the latest SEO, PPC, and digital marketing trends, algorithm updates, and best practices.
- Identify growth opportunities through competitor analysis, market research, and audience segmentation.
- Provide actionable recommendations to improve website performance, user experience, and conversion rates.
Required Skills
- Proven experience (2+ years) in managing successful SEO and PPC campaigns.
- Proficiency with Google Analytics, Google Ads, and other essential digital marketing tools (e.g., SEMrush, Ahrefs, Moz).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills, capable of presenting complex information clearly.
- Solid understanding of current SEO best practices, ranking factors, and search engine algorithms.
- Experience with conversion rate optimization (CRO) techniques and A/B testing.
- Ability to work independently and as part of a collaborative team, managing multiple projects simultaneously.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with CRM platforms (e.g., HubSpot, Salesforce) and email marketing.
- Basic knowledge of HTML, CSS, and website content management systems (CMS) like WordPress.
- Previous agency experience or experience managing multiple client accounts.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development, training, and industry certifications.
- Flexible working arrangements (within an on-site model) to promote work-life balance.
- Modern, collaborative office environment in a vibrant part of Belfast.
- Regular team-building events, social gatherings, and company outings.
- Generous paid time off and public holidays.
- Contribution to a company pension scheme.
- Access to the latest digital marketing tools and technologies.
How to Apply
To embark on this exciting journey with Career.zycto, please click the application link below. Please send your resume and a compelling cover letter outlining your experience in SEO, PPC, and growth strategy, explaining why you are the ideal candidate for this role. We look forward to reviewing your application and discovering how your expertise can contribute to our continued success. Please ensure your cover letter highlights specific campaign successes and your approach to digital growth.
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