About Company
Are you ready to spearhead digital growth in a dynamic environment? Career.zycto thrives on innovation, delivering cutting-edge digital marketing solutions that propel businesses forward. We’re a forward-thinking agency nestled in Liverpool’s vibrant Baltic Triangle, dedicated to fostering a collaborative culture where creativity meets strategy. This role offers an unparalleled opportunity for a driven Digital Marketing Executive to make a significant impact, working with diverse clients and directly influencing campaign success from day one.
Job Description
We are seeking a highly motivated and results-driven Digital Marketing Executive to join our energetic team in the heart of Liverpool’s Baltic Triangle. This isn’t just another marketing role; it’s an opportunity to truly own and drive significant digital growth for our diverse client portfolio. As a key player, you will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that encompass SEO, PPC, social media, content marketing, and email strategies. Your primary focus will be on driving measurable results through organic and paid channels, constantly optimising performance to achieve ambitious growth targets.
At Career.zycto, we believe in empowering our team members with autonomy and providing them with the resources to excel. You will be responsible for the full lifecycle of digital campaigns, from initial strategy formulation and keyword research to ad copy creation, landing page optimisation, budget management, and in-depth performance analysis. We’re looking for someone who lives and breathes digital marketing, stays ahead of industry trends, and is eager to experiment with new tactics to deliver exceptional ROI. If you’re passionate about uncovering insights from data, possess a strong analytical mind, and thrive in a fast-paced agency environment, then we want to hear from you. This role offers significant scope for professional development, working alongside experienced strategists and directly contributing to our clients’ success stories.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies, including on-page, off-page, and technical SEO.
- Plan, execute, and optimise PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Conduct thorough keyword research, competitor analysis, and market trend analysis.
- Create compelling ad copy and landing page content that drives conversions.
- Monitor, analyse, and report on campaign performance using tools like Google Analytics, Google Search Console, and various SEO/PPC platforms.
- Manage digital marketing budgets effectively, ensuring maximum ROI.
- Collaborate with content creators and designers to produce engaging assets for campaigns.
- Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
- Identify new growth opportunities and propose innovative strategies to enhance online presence and lead generation.
Required Skills
- Proven experience in managing successful SEO campaigns.
- Demonstrable expertise in Google Ads (PPC) campaign management and optimisation.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Google Analytics, Google Search Console, and other relevant marketing tools.
- Excellent understanding of digital marketing principles and best practices.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Google Ads and Google Analytics certifications.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Familiarity with marketing automation platforms.
- Previous experience working in a digital marketing agency.
- Knowledge of HTML/CSS for basic website adjustments.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance.
- Opportunities for continuous professional development and training.
- Access to industry conferences and workshops.
- Hybrid work options available after initial onboarding.
- Modern, collaborative office space in a vibrant part of Liverpool.
- Regular team social events and activities.
- Pension scheme contribution.
How to Apply
Ready to elevate your career and make a real impact? We encourage all qualified candidates to apply. Please submit your CV and a cover letter detailing your experience and why you are the perfect fit for this role. To apply, click on the link below.
