About Company
Join a dynamic team at the forefront of digital innovation, where a Digital Marketing Manager can truly make a mark. Career.zycto is rapidly expanding its reach, empowering businesses to connect with their audiences through cutting-edge strategies and data-driven insights. We champion a culture of continuous learning, creativity, and impact, providing the perfect environment for a strategic marketer to thrive. Here, your ideas fuel our growth, and your expertise directly shapes our success, fostering both professional development and meaningful client outcomes. We’re building the future of digital engagement.
Advertisement
Job Description
Career.zycto is on the lookout for a highly skilled and results-oriented Digital Marketing Manager to join our dynamic team. This is a unique opportunity for a strategic thinker and hands-on doer to lead our comprehensive digital marketing efforts from a remote setting. As our Digital Marketing Manager, you will be instrumental in shaping and executing our online presence, driving customer acquisition, engagement, and retention across various digital channels. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels, ensuring they align with our business objectives and brand identity.
Your day-to-day will involve a fascinating blend of strategic planning and tactical execution. You’ll be at the helm of our SEO/SEM initiatives, crafting compelling content strategies, managing our social media presence, orchestrating impactful email marketing campaigns, and overseeing display advertising. A critical aspect of this role is your analytical prowess. You will dive deep into data, utilizing advanced analytics tools to identify trends, measure campaign performance against Key Performance Indicators (KPIs), and extract actionable insights to continuously optimize our digital spend and strategy. We believe in continuous improvement, and your ability to conduct A/B testing, conversion rate optimization (CRO), and user funnel analysis will be key to unlocking maximum Return on Investment (ROI).
This role requires a leader who is not only proficient in the technical aspects of digital marketing but also possesses a keen understanding of audience behavior and market trends. You will work cross-functionally with content creators, sales teams, and product development to ensure a cohesive and integrated marketing approach. We expect you to stay ahead of the curve, evaluating emerging technologies and providing thought leadership on how Career.zycto can leverage new platforms and strategies to maintain a competitive edge. If you are passionate about digital innovation, thrive in a fast-paced environment, and are eager to make a significant impact on a growing company, we encourage you to apply. This remote position offers the flexibility to work from anywhere while being an integral part of our collaborative team, driving measurable success and elevating our brand’s digital footprint. Bring your expertise to Career.zycto and help us define the future of digital engagement.
Advertisement
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies across all channels.
- Manage and optimize SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Oversee content strategy and creation for digital platforms.
- Manage digital marketing budgets and ensure campaigns are delivered on time and within scope.
Required Skills
- Proven working experience (5+ years) in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Ads campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Preferred Qualifications
- BS/MS degree in marketing or a related field.
- Experience with A/B and multivariate experiments.
- Familiarity with CRM software (e.g., Salesforce, HubSpot).
- Certification in Google Ads, Google Analytics, or similar platforms.
- Experience working in a fully remote or hybrid environment, demonstrating strong self-management and communication skills.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible remote work environment.
- Generous paid time off and company holidays.
- Professional development opportunities and training allowances.
- 401(k) retirement plan with company match.
- Access to cutting-edge marketing tools and technologies.
- Collaborative and supportive team culture focused on innovation.
How to Apply
Eager to make an impact? We invite you to apply by clicking the link below. Please include your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
