About Company
Are you a dynamic Digital Marketing Officer eager to elevate your campaign work? Career.zycto offers a vibrant, forward-thinking environment where your creativity and strategic prowess will directly shape our brand’s digital footprint. We’re passionate about innovation, fostering a culture where new ideas are championed, and growth is a continuous journey. Joining our team means collaborating with bright minds on impactful projects, using cutting-edge tools to connect with our audience and drive measurable results. If you thrive on developing engaging content, optimizing SEO, and mastering social media, Career.zycto is your platform to excel and make a tangible difference in a supportive, high-energy setting.
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Job Description
Career.zycto is on the lookout for a talented and driven Digital Marketing Officer with a specific passion for campaign work to join our growing team in Cardonald, Glasgow. This is an exceptional opportunity for an individual who is not just adept at digital marketing strategies but thrives on the end-to-end execution and optimization of impactful campaigns across various digital channels. In this pivotal role, you will be instrumental in developing, implementing, tracking, and optimizing our digital marketing campaigns from conception to conversion. We’re seeking someone who is creative, analytical, and possesses a keen eye for detail, ensuring every campaign resonates with our target audience and achieves its objectives. You will work closely with our wider marketing team, sales, and product development to ensure cohesive messaging and maximum market penetration. Your daily tasks will involve everything from crafting compelling ad copy and engaging social media content to managing email marketing sequences and analyzing campaign performance metrics to derive actionable insights. If you are passionate about staying ahead of digital trends, possess a solid understanding of SEO, SEM, social media marketing, and content strategy, and are eager to contribute to a company that values innovation and impact, then we want to hear from you. This role demands a proactive approach, excellent communication skills, and the ability to manage multiple projects concurrently while maintaining high standards of quality and effectiveness. Join us and help shape the future of our digital presence!
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (e.g., search, social media, email).
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence and content strategy.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies and campaign ideas.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Manage and maintain the organization's website content and performance, ensuring brand consistency.
- Conduct market research and competitor analysis to identify opportunities and best practices for campaigns.
Required Skills
- Proven working experience (at least 3 years) in digital marketing, specifically campaign management.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google Adwords and social media advertising campaigns.
- Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
- Proficiency in content management systems (CMS) and email marketing platforms.
- Excellent communication, copywriting, and interpersonal skills.
- Ability to work independently and as part of a collaborative team.
- Analytical mindset with a data-driven approach to problem-solving.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) for basic content creation and ad visuals.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Google Ads and Google Analytics certifications.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Knowledge of A/B testing and multivariate experiments.
- Familiarity with CRM software (e.g., Salesforce).
- Master's degree or professional qualification in Digital Marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave allowance.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning through courses and conferences.
- A collaborative, supportive, and innovative work environment.
- Modern office space located conveniently in Cardonald, Glasgow.
- Regular team social events and company gatherings.
- Company pension scheme.
- Flexible working hours where operational requirements allow.
How to Apply
Ready to make your mark with Career.zycto? We encourage all qualified candidates to submit their application by clicking the link below. Please ensure your CV and cover letter highlight your relevant experience in digital marketing campaign work and demonstrate your passion for impactful digital strategies.
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