About Company
PTC unleashes industrial innovation with market-leading solutions that enable organizations to design, manufacture, operate, and service things for a smart, connected world. For over 30 years, we’ve been at the forefront of technological advancements, from CAD/PLM to IoT and Augmented Reality. Headquartered in Boston’s vibrant Seaport district, PTC is a global company committed to pushing the boundaries of what’s possible in the industrial sector. We believe in creating a culture where talent thrives, innovation is celebrated, and every individual can make a significant impact. Our team is driven by a passion for technology and a commitment to helping our customers achieve digital transformation. Join PTC and be part of a company that is shaping the future of industrial innovation, impacting industries from aerospace and defense to automotive and electronics.
Job Description
Are you a visionary digital marketer with a passion for talent acquisition and employer branding? PTC is seeking a dynamic and experienced Digital Marketing Officer to lead our ‘Global Talent Route’ initiatives. In this pivotal role, you will be responsible for strategizing, executing, and optimizing digital marketing campaigns aimed at attracting, engaging, and converting top-tier talent worldwide. This isn’t just about traditional recruitment; it’s about crafting compelling narratives and experiences that showcase PTC as an employer of choice across diverse global markets. You will leverage a full spectrum of digital channels – including social media, SEO/SEM, email marketing, content marketing, and talent communities – to build a strong employer brand presence and create seamless candidate journeys.
Working closely with our Global Talent Acquisition team, HR leadership, and corporate marketing, you will translate PTC’s employer value proposition into impactful digital campaigns that resonate with various talent segments, from seasoned engineers to emerging tech professionals. Your expertise will be crucial in identifying target audiences, developing tailored messaging, and selecting the most effective digital platforms to reach them. You will also be instrumental in analyzing campaign performance, providing data-driven insights, and continuously optimizing our strategies for maximum impact. This role requires a blend of creative thinking, analytical rigor, and a deep understanding of the global talent landscape. If you are passionate about connecting people with purpose, building world-class employer brands, and driving measurable results through innovative digital strategies, we invite you to join our team at PTC.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies for global talent attraction and employer branding.
- Manage and optimize recruitment marketing campaigns across various digital channels (e.g., LinkedIn, Indeed, Glassdoor, company career site, social media, search engines).
- Create engaging content tailored for different talent segments and global regions, including blog posts, video scripts, social media updates, and email campaigns.
- Oversee SEO/SEM efforts specifically for careers pages and talent-focused content to improve organic visibility and drive qualified traffic.
- Implement and manage email marketing automation sequences for candidate nurturing and engagement.
- Analyze digital campaign performance using tools like Google Analytics, social media insights, and CRM data, providing regular reports and actionable recommendations.
- Collaborate with Global Talent Acquisition and HR teams to understand hiring needs, develop employer value propositions (EVPs), and align marketing efforts.
- Partner with Corporate Marketing to ensure brand consistency and leverage broader company marketing initiatives.
- Stay abreast of industry trends in digital marketing, recruitment marketing, and employer branding best practices.
- Manage digital advertising budgets for talent acquisition campaigns, ensuring optimal ROI.
Required Skills
- 5+ years of experience in digital marketing, with a significant focus on talent acquisition, employer branding, or recruitment marketing.
- Proven track record of developing and executing successful multi-channel digital marketing campaigns.
- Strong expertise in SEO/SEM, social media marketing, content marketing, and email marketing platforms.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing methodologies.
- Excellent written and verbal communication skills with the ability to craft compelling narratives.
- Experience working with global teams and understanding diverse cultural nuances in talent attraction.
- Demonstrated ability to manage projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
Preferred Qualifications
- Experience with Applicant Tracking Systems (ATS) and CRM platforms (e.g., Workday, Salesforce).
- Certification in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with video marketing and production for talent branding.
- Understanding of the technology or industrial IoT sector and its specific talent requirements.
- Master's degree in a relevant field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible work arrangements.
- 401(k) plan with company matching contributions.
- Employee stock purchase plan.
- Tuition reimbursement and professional development opportunities.
- On-site fitness center and wellness programs at headquarters.
- Dynamic and collaborative work environment in a prime Boston location.
- Employee resource groups and diversity & inclusion initiatives.
How to Apply
To apply for this exciting opportunity, please click on the application link below. You will be redirected to the PTC careers page. Search for ‘Digital Marketing Officer’ or similar roles in Boston, Massachusetts to submit your application directly. Please ensure your resume and cover letter highlight your relevant experience in digital marketing and talent acquisition.