About Company
Seeking to make a tangible impact in digital marketing operations? Career.zycto connects top-tier talent with innovative companies, specializing in roles that drive efficiency and strategic growth. We believe in empowering professionals with opportunities that not only leverage their expertise but also foster continuous learning and career advancement. For a Digital Marketing Operations Specialist, Career.zycto offers a gateway to collaborate with forward-thinking teams, implement cutting-edge solutions, and optimize marketing ecosystems. Our commitment lies in fostering environments where your strategic thinking and technical prowess can truly shine, supporting dynamic businesses in achieving their ambitious digital goals.
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Job Description
Are you a meticulous problem-solver with a passion for optimizing digital marketing ecosystems? Career.zycto is actively seeking a talented and experienced Digital Marketing Operations Specialist to join one of our innovative client’s remote teams. This pivotal role is designed for an individual who thrives on enhancing the efficiency, effectiveness, and scalability of marketing operations through sophisticated automation, robust data management, and seamless system integrations. As a Remote Digital Marketing Operations Specialist, you will be instrumental in bridging the gap between marketing strategy and execution, ensuring that campaigns run smoothly, data is accurate, and performance insights are actionable. You’ll be responsible for the technical backbone of marketing efforts, configuring platforms, streamlining workflows, and implementing best practices that drive measurable results. This is an unparalleled opportunity to leverage your expertise in a dynamic, remote-first environment, contributing directly to the growth and success of a forward-thinking organization. We are looking for someone who not only understands the tools but also the strategic implications of efficient marketing operations. If you are passionate about process improvement, data integrity, and enabling marketing teams to perform at their peak, this role offers the perfect platform for you to make a significant impact from anywhere.
Key Responsibilities
- Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including campaign setup, lead nurturing, scoring, and segmentation.
- Oversee CRM integration and data synchronization to ensure data integrity and seamless flow between marketing and sales systems.
- Develop, document, and implement marketing operations processes and best practices to improve efficiency, scalability, and governance.
- Design and execute A/B tests, measure campaign performance, and provide actionable insights for continuous improvement.
- Troubleshoot technical issues related to marketing platforms, integrations, and data flows, ensuring minimal disruption.
- Collaborate with marketing, sales, and IT teams to gather requirements, implement solutions, and ensure alignment on operational goals.
- Support the development and maintenance of marketing dashboards and reports, providing regular performance updates and strategic recommendations.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA, CASL) across all marketing activities and data handling.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing operations and automation to drive innovation.
Required Skills
- Proven experience (3+ years) in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
- Strong understanding of CRM systems (e.g., Salesforce) and experience with integration and data management.
- Proficiency in data analysis and reporting tools, with an ability to translate data into actionable insights.
- Solid grasp of digital marketing principles, lead generation, campaign management, and customer lifecycle.
- Excellent problem-solving skills, meticulous attention to detail, and a process-oriented approach.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a remote setting.
- Strong verbal and written communication skills, capable of collaborating effectively with cross-functional teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Certifications in major marketing automation platforms (e.g., HubSpot Admin, Marketo Certified Expert).
- Experience with SQL, API integrations, or scripting languages for data manipulation and automation.
- Familiarity with project management methodologies (e.g., Agile) and tools.
- Experience working in a B2B SaaS environment or within an agency serving B2B clients.
Perks & Benefits
- Competitive salary and performance-based bonuses tied to achieving key operational metrics.
- Comprehensive health, dental, and vision insurance coverage for you and your family.
- Generous paid time off, including vacation, sick days, and company holidays, plus flexible work arrangements.
- Professional development opportunities, including training stipends for courses and certifications.
- A truly remote-first culture that prioritizes work-life balance and employee well-being.
- Access to cutting-edge marketing technology, tools, and resources to optimize your workflow.
- Supportive team environment and a collaborative culture that values innovation and growth.
- Opportunities for career advancement within a dynamic and expanding organization.
How to Apply
Ready to elevate your career and make a significant impact in digital marketing operations? Click on the application link below to submit your resume and a compelling cover letter. We encourage you to highlight your specific experience in marketing operations, automation, data management, and process improvement. We look forward to reviewing your application and discovering how your expertise can contribute to our client’s success!
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