About Company
Courts Mammouth is a household name in Mauritius, renowned as a leading retailer of furniture, home appliances, electronics, and technology. With a legacy spanning decades, we are committed to enriching the lives of Mauritian families by providing quality products and exceptional customer service. Our extensive network of stores across the island, coupled with a growing online presence, makes us a dynamic and forward-thinking organization. We foster a collaborative and vibrant work environment where innovation is encouraged, and professional growth is supported. Joining Courts Mammouth means becoming part of a team dedicated to excellence and making a tangible impact on our community and customers.
Job Description
Are you a creative and results-driven Digital Marketing Specialist eager to make a significant impact? Courts Mammouth is seeking a talented individual to join our marketing team in Pamplemousses. In this pivotal role, you will be instrumental in shaping our online presence, driving customer engagement, and boosting sales through strategic digital initiatives. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms, ensuring alignment with our brand objectives and business goals. This position requires a blend of creativity, analytical prowess, and a deep understanding of the digital landscape. If you are passionate about digital trends, possess a keen eye for detail, and thrive in a fast-paced retail environment, we invite you to contribute your expertise to a brand that touches every Mauritian household.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across all digital channels (SEO, SEM, Social Media, Email, Display, etc.) to drive brand awareness, website traffic, and sales.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence across platforms such as Facebook, Instagram, YouTube, and TikTok, engaging with our community and monitoring performance.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Manage the digital marketing budget and allocate resources effectively.
- Stay up-to-date with the latest digital marketing trends and best practices.
Required Skills
- Proven working experience in digital marketing, with a strong portfolio of successful campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of ad serving tools.
- Experience in optimizing landing pages and user funnels.
- Proficiency in SEO, SEM, SMM, content marketing, and email marketing.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team in a dynamic environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Experience with A/B and multivariate experiments.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience in the retail or e-commerce sector.
- Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) for content creation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous employee discounts on Courts Mammouth products.
- Opportunities for continuous learning and professional development.
- Vibrant and supportive work environment.
- Paid time off and public holidays.
- Pension scheme.
- Career advancement opportunities within a leading retail group.
How to Apply
Interested candidates are invited to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are the ideal fit for this role. Please ensure your application highlights your successes in digital marketing campaigns.