About Company
Ignite your career within an innovative environment where your online strategy expertise directly shapes our growth. At Career.zycto, we are a forward-thinking organization dedicated to leveraging cutting-edge digital approaches to connect with our audience and expand our reach. We value proactive problem-solvers who thrive on analyzing market trends and implementing data-driven campaigns. This role offers the unique opportunity to lead impactful initiatives, experiment with new technologies, and see the tangible results of your creativity. Join a collaborative team committed to pushing boundaries and fostering continuous professional development in the dynamic world of digital marketing.
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Job Description
Join Career.zycto as our new Digital Marketing Specialist – Online Strategy, where you’ll be instrumental in shaping our digital presence and driving our online growth initiatives. In today’s rapidly evolving digital landscape, we believe in staying ahead, and we’re seeking a visionary specialist who can translate our business objectives into compelling online strategies. This isn’t just about executing campaigns; it’s about pioneering new approaches, optimizing existing channels, and creating a seamless, engaging digital experience for our target audience.
You will be at the forefront of our digital efforts, responsible for developing, implementing, and managing comprehensive digital marketing strategies across various platforms. This includes everything from search engine optimization (SEO) and marketing (SEM) to content strategy, social media engagement, email marketing, and conversion rate optimization (CRO). We are looking for someone with a proven track record of increasing brand visibility, generating leads, and fostering customer loyalty through innovative online tactics. Your analytical prowess will be key in evaluating campaign performance, identifying trends, and making data-driven decisions to continuously improve our ROI.
At Career.zycto, we foster a collaborative and dynamic environment where creativity is encouraged, and impactful ideas are celebrated. You’ll work closely with our content creators, sales teams, and product development to ensure a cohesive brand message across all digital touchpoints. This role requires not only technical expertise in digital marketing tools and platforms but also a strategic mindset to anticipate market changes and adapt our strategies accordingly. If you’re passionate about harnessing the power of digital to connect with audiences, drive measurable results, and contribute to a company’s success story, then we encourage you to apply. We are committed to providing resources for continuous learning and professional development, ensuring you grow with us. Bring your expertise, your enthusiasm, and your strategic vision to Career.zycto and help us define the future of our online engagement.
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Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Manage and optimize SEO/SEM campaigns, including keyword research, bid management, and ad copy creation.
- Oversee content marketing efforts, ensuring alignment with SEO best practices and overall marketing goals.
- Plan and implement social media strategies across relevant platforms to engage audiences and build community.
- Design, execute, and analyze email marketing campaigns, including segmentation, A/B testing, and automation.
- Monitor and analyze website analytics, campaign performance, and market trends to identify opportunities for optimization.
- Conduct competitive analysis to identify industry best practices and emerging digital trends.
- Collaborate with internal teams (content, sales, product) to ensure brand consistency and integrated campaign execution.
- Manage digital marketing budgets and allocate resources effectively across various channels.
- Generate regular reports on digital marketing performance, providing actionable insights and recommendations.
Required Skills
- Proven experience in developing and executing successful digital marketing strategies.
- Proficiency in SEO/SEM best practices and tools (Google Analytics, Google Ads, SEMrush, Ahrefs).
- Strong understanding of content marketing, social media marketing, and email marketing platforms.
- Expertise in marketing automation and CRM systems.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong project management and organizational skills.
- Exceptional written and verbal communication abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic asset creation.
- Experience in a B2B or B2C SaaS environment.
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (vacation, sick leave, holidays).
- 401(k) retirement plan with company matching.
- Opportunities for continuous professional development and training.
- Flexible work arrangements (e.g., occasional remote work, adjusted hours, where applicable).
- A vibrant, collaborative, and supportive work culture.
- Company-sponsored social events and team-building activities.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role. Please click on the application link below to apply directly. We look forward to reviewing your application and exploring how your skills can contribute to Career.zycto’s success.
