About Company
Whataburger is more than just a restaurant; it’s a cherished Texas institution. Since 1950, we’ve been serving up our iconic burgers, fresh ingredients, and friendly service, building a legacy of quality and community. Headquartered in San Antonio, Texas, our passion for excellence extends beyond our kitchens to our corporate culture, where we foster innovation, teamwork, and a commitment to our customers and employees. Join a company that values its heritage while constantly evolving to meet the demands of a modern world.
Job Description
Are you a seasoned digital marketing professional with a passion for building brands and driving engagement online? Whataburger, an iconic Texas brand with a legacy of serving up deliciousness since 1950, is seeking a talented and self-motivated Digital Marketing Specialist to join our dynamic team. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere within the San Antonio, Texas region, connecting with our corporate team virtually.
As our Digital Marketing Specialist, you will be at the forefront of shaping Whataburger’s online presence, enhancing our beloved brand narrative, and expanding our customer base through innovative and data-driven digital strategies. You will be instrumental in the end-to-end management of digital campaigns, from conceptualization and planning to execution, optimization, and reporting across various platforms. This includes overseeing our search engine optimization (SEO) initiatives, managing pay-per-click (PPC) advertising campaigns, developing compelling content for our website and social media channels, and executing targeted email marketing campaigns.
Your day-to-day will involve analyzing market trends, consumer behavior, and campaign performance metrics to identify growth opportunities and inform future strategies. You’ll work closely with our creative, product, and regional marketing teams to ensure brand consistency and maximum impact. We’re looking for someone who can not only execute but also strategize, offering fresh perspectives and creative solutions to complex marketing challenges. The ideal candidate thrives in a fast-paced environment, possesses exceptional communication skills, and is eager to make a tangible impact on a brand cherished by millions. If you have a deep understanding of the digital landscape, a proven track record of driving measurable results, and a desire to contribute to a brand with a strong community connection, we invite you to bring your zest for digital marketing to Whataburger and help us continue our legacy of flavor and fun in the digital realm.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, display ads).
- Conduct thorough keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
- Create engaging and SEO-friendly content for website, blog posts, social media, and email newsletters.
- Monitor, analyze, and report on key digital marketing metrics, identifying trends and insights to optimize spend and performance.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Collaborate with internal teams (creative, product, sales) to ensure brand consistency and alignment of marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, proactively recommending new strategies.
Required Skills
- 3+ years of proven experience in digital marketing roles, preferably within the retail or food service industry.
- In-depth knowledge of SEO best practices, keyword research, and analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Proficiency in managing PPC campaigns across platforms like Google Ads and social media advertising (Facebook, Instagram, X).
- Strong understanding of content marketing, email marketing platforms, and CRM systems.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Self-motivated, highly organized, and capable of managing multiple projects in a remote work environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and/or Google Analytics certifications.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation platforms.
- Previous experience working remotely and collaborating effectively with distributed teams.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company matching contributions.
- Generous paid time off (PTO) and paid holidays.
- Opportunities for professional development and continuing education.
- Remote work stipend for home office expenses.
- Employee discounts on Whataburger meals.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter highlight your relevant experience and passion for digital marketing. We look forward to reviewing your application!