About Company
A Digital Marketing Specialist thrives on innovation and measurable impact. Career.zycto champions a culture where your creative strategies directly shape our brand’s success and client engagement. We are a forward-thinking organization dedicated to leveraging cutting-edge digital solutions to connect with our audience and drive growth. Join a dynamic, supportive team that values analytical prowess, fresh ideas, and a results-oriented approach. At Career.zycto, your expertise in digital channels will find a fertile ground for significant contribution and professional advancement, making us an ideal home for your marketing talents.
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Job Description
As a Digital Marketing Specialist at Career.zycto, you will be instrumental in shaping and executing our digital marketing strategies across various platforms. This remote role offers the flexibility to contribute from anywhere while being an integral part of our dynamic team, with a presence in Kanata, Ottawa. You will be responsible for enhancing our online presence, driving customer engagement, and ultimately contributing to our business growth through innovative and data-driven campaigns. We are seeking a proactive and creative individual with a passion for all things digital, someone who thrives in a fast-paced environment and is eager to make a tangible impact. If you’re ready to leverage your expertise in SEO, SEM, social media, email marketing, and content strategy to create compelling digital experiences, then Career.zycto is the place for you. We value continuous learning, encourage experimentation, and provide the tools and support you need to succeed and grow your career with us. This is an exciting opportunity to work with a collaborative team, contribute to meaningful projects, and see the direct results of your efforts in a forward-thinking organization.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Display advertising).
- Conduct thorough keyword research, competitive analysis, and content audits to identify new opportunities and optimize existing strategies.
- Manage and optimize Pay-Per-Click (PPC) campaigns on platforms like Google Ads and social media to achieve specific ROI targets.
- Create engaging and high-quality content for websites, blogs, social media posts, and email newsletters, ensuring strict brand consistency.
- Monitor and meticulously analyze website traffic, campaign performance, and other key metrics using tools such as Google Analytics and other reporting dashboards.
- Identify emerging digital marketing trends and actionable insights, then optimize marketing spend and campaign performance based on these data-driven observations.
- Collaborate closely with sales, product development, and other internal teams to create fully integrated marketing strategies and initiatives.
- Stay continuously up-to-date with the latest digital marketing trends, tools, technologies, and best practices.
- Prepare detailed reports on the effectiveness of all digital marketing campaigns and provide strategic recommendations for continuous improvement.
Required Skills
- Proven experience (3+ years) in developing and successfully executing digital marketing strategies across diverse platforms.
- Strong understanding of SEO best practices, algorithm updates, and proficiency with keyword research tools.
- Demonstrated expertise in managing and optimizing PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
- Extensive experience with content creation for various digital formats and familiarity with Content Management Systems (CMS).
- Exceptional analytical skills to interpret complex data, generate meaningful insights, and make data-driven decisions.
- Proficiency with Google Analytics, Google Tag Manager, and other leading web analytics and reporting tools.
- Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Ability to work independently, manage multiple priorities, and thrive as an integral part of a remote team.
- Strong project management, organizational skills, and the capacity to meet deadlines consistently.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- Certifications in Google Ads, Google Analytics, HubSpot Inbound Marketing, or other relevant digital marketing platforms.
- Experience with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
- Knowledge of A/B testing methodologies and a strong understanding of Conversion Rate Optimization (CRO) principles.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation and visual assets.
- Prior experience working within a B2B or technology-related industry.
Perks & Benefits
- Competitive salary package complemented by performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off, including vacation, sick leave, and flexible working hours.
- Dedicated budget for professional development, certifications, and continuous learning opportunities.
- A supportive remote-first culture with opportunities for optional team meetups and collaboration sessions.
- Access to cutting-edge marketing tools, software, and technologies to enhance your workflow.
- Collaborative and inclusive team environment focused on mutual growth and success.
- Employee assistance program offering confidential support and resources.
How to Apply
To apply for this exciting opportunity as a Remote Digital Marketing Specialist, please click the application link below. We ask that you submit your resume along with a compelling cover letter detailing your relevant experience, outlining your approach to digital marketing, and explaining why you believe you’re the perfect fit for Career.zycto. We look forward to reviewing your application!
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