About Company
Join Career.zycto, a forward-thinking digital solutions provider revolutionizing how businesses connect with their audiences globally. We empower our teams with the autonomy and resources needed to drive impactful campaigns from anywhere in the world. For a Digital Marketing Specialist, this means an environment where innovation is celebrated, ideas are valued, and your strategic contributions directly shape client success. We foster a culture of continuous learning and growth, ensuring you stay at the forefront of marketing trends while enjoying unparalleled flexibility. Be part of a dynamic, supportive community dedicated to excellence and making a real difference in the digital landscape.
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Job Description
Are you a highly motivated and data-driven Digital Marketing Specialist eager to make a significant impact while enjoying the flexibility of a remote work setup? Career.zycto is actively seeking a talented individual to join our dynamic team, operating fully remotely from Singapore. In this crucial role, you will be instrumental in conceptualizing, executing, and optimizing innovative digital marketing campaigns for a diverse range of clients across various industries. Your expertise will directly contribute to enhancing brand visibility, driving targeted traffic, generating qualified leads, and ultimately boosting our clients’ market presence and revenue growth.
At Career.zycto, we champion a culture where autonomy meets collaboration. We understand that peak performance flourishes when professionals are empowered to work in environments that best suit them. As our Digital Marketing Specialist, you will manage comprehensive strategies across multiple digital channels, including advanced search engine optimization (SEO), performance-driven search engine marketing (SEM/PPC), engaging social media marketing initiatives, compelling content marketing narratives, and effective email marketing funnels. You’ll meticulously monitor campaign performance, conduct in-depth analysis of key metrics, and translate complex data into clear, actionable insights and strategic recommendations for continuous improvement. This role requires a proactive approach, an analytical mindset, and a creative spark to develop innovative solutions for our clients. We value continuous learning and provide resources to ensure you stay at the forefront of evolving digital marketing trends and technologies. If you thrive in an environment where your strategic input directly shapes business outcomes and embraces the future of work, then Career.zycto offers an unparalleled opportunity to grow your career and leave a lasting digital footprint.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies across various channels including SEO, SEM (PPC), social media, content marketing, and email marketing.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify new growth opportunities and market trends.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve specific ROI targets and lead generation goals.
- Create, curate, and manage engaging and high-quality content for websites, blogs, social media platforms, and email newsletters, ensuring brand consistency and relevance.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, SEMrush, HubSpot), providing insights and actionable recommendations.
- Implement on-page, off-page, and technical SEO best practices to improve organic search rankings and drive qualified traffic.
- Design and execute email marketing campaigns, including list segmentation, A/B testing, and automation workflows to nurture leads and engage customers.
- Collaborate seamlessly with internal creative teams, content writers, and client success managers to ensure integrated campaign execution and alignment with client objectives.
- Stay abreast of the latest digital marketing trends, tools, technologies, and best practices to ensure our strategies remain innovative and effective.
- Provide strategic guidance and recommendations to clients and internal stakeholders based on data-driven insights and market intelligence.
Required Skills
- Proven experience (3+ years) in developing and executing successful digital marketing campaigns across multiple channels (SEO, SEM/PPC, Social Media, Content, Email).
- Proficiency with marketing analytics tools (e.g., Google Analytics, Google Search Console), Google Ads, and major social media advertising platforms.
- Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
- Excellent written and verbal communication skills in English, with the ability to craft compelling copy and reports.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.
- Solid understanding of digital marketing KPIs, reporting, and attribution models.
- Experience with various content management systems (CMS) and marketing automation platforms.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot Inbound Marketing, Meta Blueprint).
- Experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.
- Familiarity with CRM systems (e.g., Salesforce, Zoho CRM).
- Understanding of the unique digital market landscape and consumer behavior in Singapore and Southeast Asia.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Flexible, fully remote work environment, promoting an optimal work-life balance.
- Generous paid time off and observance of Singaporean public holidays.
- Comprehensive health and wellness benefits package.
- Dedicated budget for home office setup and internet allowance.
- Continuous professional development opportunities, including access to online courses and industry conferences.
- Access to a suite of premium marketing tools and software licenses.
- A highly collaborative, supportive, and inclusive team culture, regardless of geographical distance.
How to Apply
Ready to make your mark as a Digital Marketing Specialist with Career.zycto? We invite you to apply by clicking the link below. Please ensure your resume highlights your relevant experience, especially in remote work environments and measurable campaign success. We look forward to reviewing your application and learning how your expertise can contribute to our team.
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