About Company
Career.zycto champions innovative solutions in talent acquisition and career development, connecting exceptional professionals with forward-thinking organizations. We foster a dynamic, results-driven culture where creativity thrives, and every team member’s contribution is valued. Joining our team means becoming part of an organization dedicated to empowering individuals and businesses to achieve their full potential. We believe in providing the tools and autonomy necessary for specialists to excel, making us an ideal environment for a Digital Marketing Specialist to truly make an impact and drive growth.
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Job Description
Are you a highly motivated and creative Digital Marketing Specialist with a passion for driving online engagement and conversions? Career.zycto is seeking a talented individual to join our growing remote team. In this pivotal role, you will be instrumental in shaping our digital presence, expanding our reach, and connecting with our target audience across various platforms. This is an exciting opportunity for a self-starter who thrives in a flexible, remote work environment and is eager to take ownership of comprehensive digital marketing strategies.
As our Digital Marketing Specialist, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will work closely with our leadership team to understand business objectives and translate them into effective digital strategies. Your expertise will be vital in enhancing brand awareness, generating qualified leads, and nurturing our community. We are looking for someone who stays ahead of industry trends, is proficient with analytical tools, and can adapt quickly to the ever-evolving digital landscape. If you possess a strong blend of strategic thinking, technical proficiency, and creative flair, we encourage you to apply and help us elevate our digital footprint.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Strategize and execute social media campaigns, managing content calendars and engaging with online communities.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct thorough keyword research and perform SEO optimization for website content and landing pages.
- Create compelling and high-quality content for blogs, website, social media, and email newsletters.
- Monitor, analyze, and report on the performance of digital marketing campaigns using Google Analytics and other tools.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Stay up-to-date with the latest digital marketing trends and best practices.
Required Skills
- Minimum 3 years of proven work experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Proficiency in content management systems (e.g., WordPress).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work environment.
- Generous paid time off and holidays.
- Comprehensive health, dental, and vision insurance.
- Professional development and continuous learning opportunities.
- Supportive and collaborative team culture.
- Opportunities for career growth and advancement within the company.
How to Apply
If you are a results-oriented Digital Marketing Specialist looking for an exciting remote opportunity, we invite you to apply! Please click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are a great fit for Career.zycto. We look forward to reviewing your application.
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