About Company
Exact Sciences is a leading global cancer diagnostics company committed to helping solve some of the world’s toughest health challenges. We are dedicated to providing innovative solutions that enable the earlier detection and prevention of cancer, ultimately saving lives. With a strong focus on research, development, and commercialization, our team of passionate professionals is at the forefront of medical science, creating a future where cancer is diagnosed earlier and treated more effectively. We foster a collaborative, inclusive, and dynamic work environment where every individual’s contribution is valued, and opportunities for growth are abundant. Join us in our mission to make a profound difference in global health.
Job Description
Are you a passionate and results-oriented Digital Marketing Specialist looking to make a significant impact within the healthcare industry? Exact Sciences, a leader in early cancer detection and diagnostics, is actively seeking a talented individual to join our growing marketing team in Madison, Wisconsin. We are committed to building a diverse and inclusive workforce and, for the right candidate, this position includes the provision of sponsorship. This is a unique opportunity to apply your expertise in a role that directly contributes to improving patient outcomes and public health.
In this dynamic full-time role, you will be at the forefront of executing innovative digital marketing strategies designed to connect with healthcare providers, patients, and key stakeholders. Your primary focus will be on driving awareness, engagement, and conversion for our life-changing diagnostic solutions. This encompasses a broad spectrum of digital channels, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and content syndication. You will be responsible for the end-to-end management of digital campaigns, from strategic planning and creative development to launch, continuous optimization, and detailed performance reporting.
A key aspect of your role will involve continuous monitoring and analysis of campaign performance using various analytics tools. You will transform complex data into actionable insights, identifying trends, opportunities for improvement, and presenting findings to stakeholders. We are looking for a strategic thinker who can not only execute but also actively contribute to the evolution of our digital marketing roadmap, ensuring alignment with overall business objectives and brand guidelines. Your ability to adapt to new digital trends and technologies will be crucial for success.
You will collaborate closely with a talented team of marketing professionals, including content strategists, creative designers, product managers, and data analysts. This collaborative environment fosters innovation and provides ample opportunities for professional growth and skill development. We embrace new technologies and methodologies, constantly seeking to refine our approach to reach our audience effectively and ethically. If you possess a keen eye for detail, a strong analytical mind, a proven track record in digital campaign management, and a desire to contribute to a mission that saves lives, we invite you to explore this unique opportunity at Exact Sciences. Join us in our pursuit of a world where cancer is detected earlier, and lives are saved.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels (SEM, social media, display, email, etc.).
- Conduct thorough keyword research, audience targeting, and competitive analysis to optimize campaign performance.
- Monitor, analyze, and report on campaign performance, utilizing tools like Google Analytics, Adobe Analytics, and social media insights.
- Translate data into actionable insights and recommendations for continuous improvement of digital strategies.
- Collaborate with internal teams (content, creative, product marketing) to ensure brand consistency and effective campaign execution.
- Manage digital marketing budgets, ensuring efficient allocation of resources to achieve campaign goals.
- Stay up-to-date with the latest digital marketing trends, best practices, and algorithm changes.
- Optimize website and landing page content for SEO and conversion rate optimization (CRO).
- Contribute to the development of digital marketing strategies and annual plans.
- Ensure all digital marketing activities comply with industry regulations and company policies, especially in the healthcare sector.
Required Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of progressive experience in digital marketing, with a focus on campaign management.
- Proven expertise in SEO/SEM, paid social media advertising (LinkedIn, Facebook, etc.), and display advertising.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar web analytics platforms.
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Pardot).
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Demonstrated project management skills and attention to detail.
Preferred Qualifications
- Master's degree in Marketing or a related advanced degree.
- Experience in the healthcare, biotech, or pharmaceutical industry.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Familiarity with A/B testing and conversion rate optimization methodologies.
- Experience with content management systems (CMS).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) with company match.
- Generous paid time off (PTO) and company holidays.
- Opportunities for professional development and continuing education.
- Employee assistance program (EAP).
- On-site fitness center and wellness programs.
- Collaborative and innovative work environment.
- Contribution to life-changing healthcare solutions.
How to Apply
Ready to make a difference? We encourage you to click on the application link below to submit your resume and cover letter directly through our careers portal. Please highlight your relevant experience and explain why you believe you are the ideal candidate for this role. We look forward to reviewing your application!