About Company
Career.zycto is where innovation meets impact in the digital realm. We’re a dynamic, forward-thinking agency dedicated to crafting compelling narratives and driving measurable results for our diverse client base. For a Digital Media Specialist, this means an environment brimming with creative challenges, cutting-edge tools, and the autonomy to truly shape campaigns from concept to execution. We value fresh perspectives and empower our team members to lead projects, experiment with new strategies, and continuously grow their expertise. Join us and make your mark in a place that champions digital excellence and professional development.
Job Description
Are you a creative and data-driven Digital Media Specialist looking for a role that offers true flexibility and impactful work? Career.zycto is seeking a talented individual to join our growing team in Northcote, Melbourne. In this dynamic position, you will be instrumental in developing, executing, and optimizing digital media campaigns across various platforms to enhance brand visibility, engage target audiences, and drive conversions for our diverse portfolio of clients. This role offers the unique advantage of flexible working hours, allowing you to manage your schedule effectively while contributing to groundbreaking projects.
As a Digital Media Specialist, you will be at the forefront of digital innovation, translating client objectives into successful online strategies. You’ll manage paid search (SEM), social media advertising, display advertising, and potentially programmatic buying, ensuring optimal performance and ROI. We’re looking for someone who thrives on staying ahead of industry trends, possesses a keen analytical mind, and has a passion for crafting compelling ad copy and visuals. You’ll collaborate closely with our content creators, designers, and client service teams, becoming a vital link in delivering integrated marketing solutions. If you’re ready to take ownership of campaigns, continuously learn, and make a tangible difference in a supportive and forward-thinking environment, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital media strategies across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
- Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategy.
- Monitor, analyze, and optimize campaign performance daily, making data-driven adjustments to achieve KPIs and improve ROI.
- Manage campaign budgets, ensuring efficient allocation of resources and adherence to client spending limits.
- Create engaging and persuasive ad copy, headlines, and calls-to-action that resonate with target audiences.
- Collaborate with graphic designers and content creators to develop compelling ad creatives and landing page experiences.
- Provide detailed performance reports and insights to clients and internal stakeholders, highlighting key successes, challenges, and future recommendations.
- Stay abreast of the latest digital marketing trends, platform updates, and best practices, continuously proposing new strategies and tools.
- Participate in client meetings and presentations, effectively communicating campaign progress and strategic vision.
Required Skills
- Minimum 3 years of hands-on experience in digital media planning and buying (SEM, Social Media Ads).
- Proficiency in Google Ads, Google Analytics, and Meta Ads Manager.
- Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
- Excellent written and verbal communication skills for ad copy and reporting.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
- Understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Experience with other ad platforms (e.g., LinkedIn Ads, TikTok Ads, programmatic advertising).
- Familiarity with marketing automation tools and CRM platforms.
- Google Ads and/or Meta Blueprint certifications.
- Experience working in an agency environment managing multiple client accounts.
- Basic knowledge of SEO principles and how they integrate with paid media.
Perks & Benefits
- Flexible working hours to support work-life balance.
- Competitive salary and performance-based incentives.
- Opportunity for continuous learning and professional development.
- Collaborative and supportive team culture.
- Modern office space in vibrant Northcote with easy access to public transport and amenities.
- Regular team social events and celebrations.
- Access to the latest industry tools and technologies.
- Health and wellness programs.
How to Apply
Ready to make your mark as a Digital Media Specialist with flexible hours? We encourage you to click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you’re the perfect fit for Career.zycto. Please highlight any specific campaigns or projects where you achieved significant results.
