About Company
Career.zycto isn’t just a place to work; it’s where digital innovators come to redefine industry standards. We’re on a mission to connect exceptional talent with groundbreaking opportunities, empowering our team to drive significant impact for a diverse client portfolio. For a digital media specialist, this means a dynamic environment where creativity meets strategy, and every campaign is an opportunity to push boundaries. We value autonomy, foster continuous learning, and provide the resources you need to excel, making us the ideal partner for your career aspirations.
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Job Description
Are you a creative and data-driven Digital Media Specialist looking for a role that offers genuine flexibility? Career.zycto is searching for a talented individual to join our vibrant team in Ehrenfeld, Cologne. We believe in empowering our employees with autonomy, which is why this position comes with flexible hours, allowing you to manage your work-life balance effectively while delivering outstanding results. In this role, you will be instrumental in developing, implementing, and managing digital marketing campaigns across various channels. You’ll work closely with clients and internal teams to craft compelling narratives, optimize ad performance, and analyze data to inform future strategies. We’re seeking someone who is not only proficient in the technical aspects of digital media but also possesses a strategic mind, capable of translating business objectives into measurable online success. This is an exciting opportunity to leverage your expertise in a supportive environment where your contributions are highly valued and your professional growth is a priority. If you’re passionate about the ever-evolving digital landscape and thrive on creating engaging online experiences, we encourage you to apply. Join Career.zycto and help us shape the future of digital marketing with innovation and impact.
Key Responsibilities
- Develop, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
- Manage and monitor daily campaign performance, providing actionable insights and recommendations for optimization to achieve client KPIs.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to identify new opportunities and improve campaign effectiveness.
- Create compelling ad copy, visual assets, and landing page content in collaboration with content and design teams.
- Perform A/B testing on various campaign elements (e.g., ad creative, landing pages, bidding strategies) to continuously improve performance.
- Analyze campaign data, generate comprehensive reports, and present findings to clients and internal stakeholders, highlighting successes and areas for improvement.
- Stay updated with the latest trends, algorithm changes, and best practices in digital marketing, paid media, and analytics.
- Collaborate with marketing, sales, and product teams to ensure cohesive messaging and integrated campaign strategies.
- Manage budget allocation and ensure campaigns adhere to financial targets and timelines.
- Contribute to the development of overall digital marketing strategies for clients, aligning with their business goals.
Required Skills
- 3+ years of hands-on experience in managing and optimizing digital media campaigns (SEM, Social Media Ads).
- Proven expertise with Google Ads, Google Analytics, and Meta Business Suite.
- Strong understanding of digital marketing KPIs, tracking, and reporting.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in creating engaging ad copy and understanding visual content requirements for various platforms.
- Fluent in English (written and spoken).
- Strong communication and presentation skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital marketing platforms.
- Experience with other digital advertising platforms (e.g., LinkedIn Ads, TikTok Ads, programmatic advertising).
- Familiarity with marketing automation tools and CRM systems.
- Basic knowledge of SEO principles and content marketing strategies.
- Proficiency in German is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible working hours to support work-life balance.
- Hybrid work model (combination of office and remote work).
- Opportunities for professional development and continuous learning (training, certifications).
- Modern office space in Ehrenfeld, Cologne, with excellent transport links.
- Collaborative and supportive team culture.
- Regular team events and social gatherings.
- Access to the latest marketing tools and technologies.
- Health and wellness programs.
- Generous vacation policy.
How to Apply
Ready to make an impact? Please click on the application link below to submit your resume and a cover letter detailing your experience and why you are the perfect fit for this Digital Media Specialist role. We look forward to reviewing your application!
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