About Company
Career.zycto thrives on empowering brands to connect with their audience in dynamic and meaningful ways. We are a forward-thinking digital marketing agency dedicated to innovation and measurable results, crafting bespoke strategies that resonate across diverse platforms. Our collaborative spirit fosters an environment where creative ideas flourish, and individual contributions drive collective success. For a Digital Promotions Specialist seeking autonomy and impact, Career.zycto offers an unparalleled opportunity to shape campaigns and directly influence client growth within a supportive, flexible setting. Join us in redefining digital engagement.
Job Description
This role is perfect for a highly motivated and detail-oriented Digital Promotions Specialist eager to make a significant impact from day one. At Career.zycto, we are seeking a passionate individual to conceptualize, execute, and optimize innovative digital promotional strategies across various channels. You will be instrumental in enhancing brand visibility, driving engagement, and ultimately converting prospects into loyal customers for our diverse client portfolio. We offer the unique advantage of flexible working hours, allowing you to manage your schedule efficiently while contributing to high-impact projects from a remote setting. Your day-to-day will involve everything from crafting compelling ad copy and managing social media campaigns, including paid social and organic content promotion, to overseeing email marketing initiatives and optimizing search engine marketing (SEM) efforts. You will be responsible for analyzing performance metrics, generating insightful reports, and identifying new opportunities for growth and improvement across all digital touchpoints. We value creativity, a proactive approach, and a strong analytical mindset. If you’re ready to leverage your digital marketing prowess in an environment that champions work-life balance and rewards initiative, Career.zycto is your next career destination.
You’ll collaborate closely with our content, design, and analytics teams to ensure seamless campaign execution and alignment with overarching marketing objectives. This includes participating in strategic planning sessions, providing expert recommendations based on market research and performance data, and ensuring all promotional materials are on-brand and engaging. You will manage budgets for various digital campaigns, monitor ROI, and continuously test new strategies to maximize effectiveness. This is an exciting opportunity to apply cutting-edge digital techniques and stay abreast of evolving industry trends, constantly refining strategies to achieve superior results. We are looking for someone who isn’t afraid to experiment, learn, and grow with us, contributing directly to the success of our clients and the evolution of our agency’s promotional capabilities. Your ability to adapt quickly to new platforms and algorithms, coupled with a deep understanding of audience segmentation and targeting, will be key to your success in this dynamic role.
Key Responsibilities
- Develop, implement, and manage comprehensive digital promotional campaigns across various platforms (social media, email, SEM, display).
- Create compelling and conversion-optimized ad copy, headlines, and calls-to-action.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Manage digital advertising budgets, ensuring optimal spend and ROI.
- Conduct A/B testing and experimentation to continuously improve campaign effectiveness.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, graphic designers, and sales teams to ensure brand consistency and message alignment.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate.
- Optimize landing pages and user journeys for improved conversion rates.
- Utilize CRM and marketing automation tools to streamline promotional efforts.
Required Skills
- Proven experience in managing digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Strong understanding of SEO, SEM, and content marketing principles.
- Proficiency with analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Analytical mindset with a data-driven approach to problem-solving.
- Experience with email marketing platforms and automation.
- Demonstrated ability to meet deadlines and achieve performance targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Previous experience in an agency setting or working with multiple clients.
Perks & Benefits
- Flexible working hours and remote work option.
- Competitive salary and performance-based bonuses.
- Opportunity for professional development and continuous learning.
- Collaborative and supportive team environment.
- Exposure to a diverse portfolio of clients and industries.
- Generous paid time off and holidays.
- Health and wellness benefits (details provided upon offer).
How to Apply
Ready to bring your digital promotions expertise to a forward-thinking team? We encourage all qualified candidates to apply. Please click on the link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal fit for Career.zycto.
