About Company
Ignite your career with a team that redefines digital innovation. Career.zycto is a dynamic creative agency based in Florence, Alabama, passionate about crafting impactful online experiences for a diverse client base. We thrive on strategic foresight and collaborative execution, empowering our strategists to lead groundbreaking campaigns. Here, your insights directly shape brand success and propel growth, fostering an environment where creativity meets measurable results every day.
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Job Description
Are you a visionary Digital Strategist with a passion for transforming brands and driving measurable online success? Career.zycto, a leading creative agency nestled in the vibrant heart of Florence, Alabama, is actively seeking an experienced and innovative Digital Strategist to join our growing team. This is a unique opportunity to play a pivotal role in shaping the digital presence and performance of our diverse client portfolio, ranging from emerging startups to established enterprises across various industries.
As a Digital Strategist, you will be the architectural mind behind our clients’ digital journeys. You’ll work closely with account managers, creative designers, content creators, and development teams to craft comprehensive digital strategies that align with business objectives and resonate with target audiences. Your expertise will be crucial in identifying market opportunities, understanding consumer behavior, and translating complex data into actionable insights and compelling narratives. You will lead the charge in developing integrated digital marketing plans encompassing SEO, SEM, social media, email marketing, content marketing, and display advertising, ensuring a cohesive and impactful online footprint.
We’re looking for someone who thrives in a fast-paced agency environment, possesses a strategic mindset, and has a proven track record of delivering impactful digital campaigns. You should be adept at staying ahead of industry trends, eager to experiment with new technologies, and committed to continuous learning. This role demands not only analytical rigor but also a strong creative intuition to connect strategy with engaging brand experiences. If you’re passionate about leveraging digital channels to unlock new possibilities for brands and are ready to contribute to a collaborative, forward-thinking agency, we encourage you to apply and help us define the next generation of digital success.
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Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies for a diverse client portfolio.
- Conduct in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities.
- Lead the planning and execution of integrated campaigns across SEO, SEM, social media, content marketing, email marketing, and display advertising.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization and improvement.
- Collaborate cross-functionally with creative, content, development, and account management teams to ensure cohesive strategy execution.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, integrating them into strategic planning.
- Develop client presentations, reports, and proposals, clearly articulating strategies, performance, and future recommendations.
- Manage digital marketing budgets effectively to maximize ROI for clients.
- Advise clients on digital transformation opportunities and long-term strategic growth plans.
Required Skills
- Minimum of 4 years of experience in digital strategy or a similar role within an agency or in-house marketing department.
- Demonstrable expertise in SEO, SEM (Google Ads), social media advertising, and content marketing strategy.
- Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
- Strong understanding of current digital marketing trends, platforms, and best practices.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional written and verbal communication skills, with the ability to present complex information clearly.
- Proven ability to manage multiple projects simultaneously and meet tight deadlines.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Google Ads and Google Analytics certifications.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
- Experience working with diverse industry sectors.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Professional development and training opportunities.
- Collaborative and innovative work environment.
- Opportunities for career growth and advancement.
- Modern office space with amenities.
- Team-building events and social gatherings.
How to Apply
Ready to shape the future of digital marketing with Career.zycto? We invite passionate and skilled Digital Strategists to join our team. To apply, please click on the application link below. Ensure your resume and a cover letter detailing your relevant experience and strategic vision are included. We look forward to reviewing your application!
