About Company
Unleash your analytical prowess with a team that’s redefining the digital content landscape. Career.zycto is at the forefront of innovation, empowering businesses to connect with their audiences through cutting-edge streaming solutions. We pride ourselves on a data-driven culture, where every insight fuels strategic decisions and shapes the future of digital engagement. For a Digital Streaming Analyst, this means a dynamic environment filled with complex challenges, vast datasets, and the opportunity to directly influence content strategy and audience growth. Join us and transform raw data into compelling narratives that drive success for our diverse portfolio of clients.
Job Description
Are you a data-savvy individual with a passion for digital media and an insatiable curiosity for understanding consumer behavior in the streaming world? Career.zycto is seeking a dedicated and insightful Digital Streaming Analyst to join our growing team in Denver, Colorado. This is an exceptional opportunity for a professional who thrives on transforming complex data into actionable strategies that drive engagement, optimize content performance, and uncover emerging trends in the dynamic streaming industry.
In this pivotal role, you will be instrumental in analyzing vast datasets related to viewership, content consumption patterns, audience demographics, platform performance, and competitive landscapes across various digital streaming platforms. You will develop and implement robust analytical models, generate comprehensive reports, and present your findings to internal stakeholders and clients, influencing critical business decisions. Your work will directly impact content acquisition, programming schedules, marketing campaigns, and user experience enhancements for our diverse portfolio of media and entertainment clients.
We are looking for someone who not only excels at data interpretation but also possesses a strong understanding of the technical aspects of digital streaming and has a keen eye for identifying opportunities for growth and improvement. If you are meticulous, proactive, and eager to contribute to a data-first culture that values innovation and strategic thinking, we encourage you to apply. This role offers the chance to work with cutting-edge tools and methodologies in a fast-paced environment where your analytical insights will directly shape the future of digital content distribution and consumption.
Key Responsibilities
- Conduct in-depth analysis of streaming performance data, including viewership trends, subscriber engagement, content consumption metrics, and user behavior across multiple platforms.
- Develop and maintain dashboards, reports, and data visualizations to track key performance indicators (KPIs) and provide actionable insights.
- Identify emerging trends, content gaps, and opportunities for audience growth and retention through rigorous data exploration.
- Perform competitive analysis to benchmark performance against industry standards and identify best practices in the streaming landscape.
- Collaborate with content, marketing, product, and sales teams to translate analytical findings into strategic recommendations.
- Utilize statistical methods and modeling techniques to forecast performance, identify correlations, and predict future trends.
- Ensure data accuracy and integrity by working closely with data engineering teams to validate data sources and pipelines.
- Present complex analytical findings clearly and concisely to diverse stakeholders, including non-technical audiences.
- Stay abreast of industry developments, new technologies, and changes in consumer behavior related to digital streaming.
- Assist in the development and implementation of A/B tests to optimize content, features, and marketing campaigns.
Required Skills
- Proven experience as a Digital Analyst, Data Analyst, or similar role, specifically within the media, entertainment, or streaming industry.
- Strong proficiency in SQL for data extraction and manipulation.
- Expertise with data visualization tools (e.g., Tableau, Power BI, Looker).
- Advanced Excel skills (pivot tables, VLOOKUPs, complex formulas).
- Solid understanding of digital streaming metrics (e.g., unique viewers, watch time, completion rates, churn).
- Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data insights effectively to both technical and non-technical audiences.
- Strong attention to detail and a commitment to data accuracy.
- Bachelor's degree in Business Analytics, Statistics, Economics, Computer Science, Marketing, or a related quantitative field.
Preferred Qualifications
- Master's degree in a quantitative field.
- Experience with scripting languages like Python or R for data analysis.
- Knowledge of media content management systems (CMS) and digital asset management (DAM).
- Familiarity with A/B testing methodologies and experimentation design.
- Understanding of machine learning concepts and their application in media analytics.
- Experience working with large-scale datasets and big data technologies (e.g., Hadoop, Spark).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and holidays.
- 401(k) retirement plan with company matching contributions.
- Opportunities for professional development and continuous learning.
- Flexible hybrid work model with state-of-the-art office facilities.
- A collaborative and innovative work environment.
- Wellness programs and employee assistance initiatives.
- Access to cutting-edge tools and technologies.
- Commuter benefits and free parking.
How to Apply
Interested candidates are encouraged to apply by submitting a detailed resume and cover letter outlining their relevant experience and interest in the Digital Streaming Analyst position. Please ensure your application highlights your analytical expertise and passion for the streaming industry. Click on the application link below to apply for the job.
