About Company
African Sun Hotels is a leading hotel management company in Zimbabwe, operating a portfolio of diverse properties across the country. As part of our esteemed collection, Caribbea Bay Resort stands as a premier destination in Kariba, renowned for its breathtaking lakeside views, vibrant atmosphere, and unparalleled hospitality. We are committed to delivering memorable experiences, showcasing the beauty and spirit of Zimbabwe to both local and international guests. Our mission is to continuously innovate, uphold the highest standards of service, and contribute positively to the communities where we operate. Joining African Sun Hotels means becoming part of a dynamic team dedicated to excellence, growth, and creating lasting impressions in the thriving tourism sector. We believe in fostering a culture of collaboration, respect, and professional development, ensuring our employees thrive alongside our business.
Job Description
African Sun Hotels is seeking an exceptionally talented and visionary Director of Digital Strategy to lead our digital transformation efforts, with a particular focus on enhancing the online presence and performance of our iconic Caribbea Bay Resort in Kariba and other properties across our portfolio. This is a critical leadership role for an individual who can architect and execute a comprehensive digital strategy that drives brand awareness, customer engagement, and revenue growth across all digital channels.
As the Director of Digital Strategy, you will be at the forefront of defining our digital future. You will be responsible for developing, implementing, and overseeing all aspects of our digital marketing and communication strategies, ensuring alignment with our overarching business objectives. This includes spearheading initiatives in search engine optimization (SEO), search engine marketing (SEM), social media marketing, content strategy, email marketing, digital advertising, and website user experience (UX). You will analyze market trends, consumer behavior, and competitive landscapes to identify new opportunities and optimize existing digital campaigns for maximum impact and return on investment.
A key aspect of this role involves leading and mentoring a skilled team, fostering an environment of innovation, continuous learning, and high performance. You will collaborate closely with various departments, including sales, marketing, operations, and IT, to ensure a seamless and integrated digital experience for our guests. You will also manage digital budgets, select and oversee external agencies and vendors, and establish key performance indicators (KPIs) to meticulously track and report on the effectiveness of all digital initiatives. We are looking for a strategic thinker with a proven track record of driving significant digital growth, someone who is passionate about leveraging technology to create exceptional customer journeys and elevate our brand’s digital footprint in the competitive hospitality landscape. If you thrive on innovation, possess a deep understanding of the digital ecosystem, and are ready to make a tangible impact on a beloved brand, we encourage you to apply.
Key Responsibilities
- Develop and execute a comprehensive digital strategy aligned with business goals for all African Sun Hotels properties, with a focus on Caribbea Bay Resort.
- Oversee all digital marketing channels including SEO, SEM, social media, email, content marketing, and digital advertising.
- Lead, mentor, and grow a high-performing digital team, fostering a culture of innovation and continuous improvement.
- Manage digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate cross-functionally with sales, marketing, operations, and IT teams to ensure brand consistency and seamless guest experiences.
- Analyze market trends, competitor activities, and consumer insights to identify new digital opportunities and threats.
- Implement robust analytics and reporting frameworks to measure campaign performance and provide actionable insights.
- Drive continuous optimization of website UX/UI and conversion rates.
- Evaluate and manage relationships with external agencies, vendors, and technology partners.
- Stay abreast of emerging digital technologies and industry best practices to maintain a competitive edge.
Required Skills
- 10+ years of experience in digital marketing or digital strategy, with at least 5 years in a leadership/director role.
- Proven track record of developing and executing successful digital strategies that drive measurable results (traffic, engagement, conversions, revenue).
- Deep expertise across all digital marketing channels (SEO, SEM, Social Media, Email, Content, Analytics).
- Strong understanding of website development, UX/UI principles, and e-commerce platforms.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Exceptional leadership, communication, and interpersonal skills.
- Strategic thinker with strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- Experience in the hospitality, travel, or tourism industry.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with international market digital strategy.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career advancement.
- Generous employee discounts on hotel stays and services across African Sun Hotels properties.
- Relocation assistance for eligible candidates.
- A vibrant and supportive work environment in a picturesque location.
How to Apply
To apply for this exciting opportunity, please click on the application link below. On our careers page, kindly search for the ‘Director of Digital Strategy’ role or submit your detailed CV and a compelling cover letter outlining your experience and why you are the ideal candidate for this position.